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How Brands Become Icons: The Principles of Cultural Branding
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Holt, Douglas B.
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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, & Win More Customers by Marketing Less
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Joe Pulizzi
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B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement
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Heidi Taylor
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Mastering the Complex Sale: How to Compete and Win When the Stakes are High!
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Jeff Thull
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One Million Followers: How I Built a Massive Social Following in 30 Days
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The Sandler Rules: Forty-Nine Timeless Selling Principles... and How to Apply Them
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David Mattson
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Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value
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Liozu, Stephan M.
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Brand Thinking and Other Noble Pursuits
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Debbie Millman
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Life's A Pitch: What the World's Best Sales People Can Teach Us All
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Broughton, Philip Delves
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Priceless: The Myth of Fair Value (and How to Take Advantage of It)
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William Poundstone
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The Attention Merchants: The Epic Scramble to Get Inside Our Heads
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Tim Wu
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The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
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James Surowiecki
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The Sales Bible: The Ultimate Sales Resource. Revised Edition
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Jeffrey Gitomer
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Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age
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Hiltzik, Michael A.
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The Curve: Turning Followers into Superfans
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Nicholas Lovell
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Solution Selling: Creating Buyers in Difficult Selling Markets
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Bosworth, Michael T.
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Price Management: Strategy, Analysis, Decision, Implementation
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Hermann Simon
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Non Obvious Megatrends: How to See What Others Miss and Predict the Future
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Rohit Bhargava
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Sustainability Marketing: A Global Perspective
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Frank-Martin Belz
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Nudge: Improving Decisions about Health, Wealth, and Happiness
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Thaler, Richard H.
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Behavioural Economics Saved My Dog: Life Advice for the Imperfect Human
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Dan Ariely
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Inbound Marketing: Attract, Engage, and Delight Customers Online
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Brian Halligan
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Webs of Influence: The Psychology of Online Persuasion (2nd Edition)
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How to Win Campaigns: Communications for Change
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Chris Rose
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Brand Leadership
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David Aaker
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The Father of Spin: Edward L. Bernays and the Birth of Public Relations: Edward L. Bernays & the Birth of Public Relations
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Larry Tye
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Major Account Sales Strategy
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Neil Rackham
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Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future
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Jonah Sachs
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Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
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Tien Tzuo
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