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How Brands Become Icons: The Principles of Cultural Branding
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Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, & Win More Customers by Marketing Less
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B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement
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Mastering the Complex Sale: How to Compete and Win When the Stakes are High!
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One Million Followers: How I Built a Massive Social Following in 30 Days
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The Sandler Rules: Forty-Nine Timeless Selling Principles... and How to Apply Them
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Dollarizing Differentiation Value: A Practical Guide for the Quantification and the Capture of Customer Value
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Brand Thinking and Other Noble Pursuits
Brand Thinking and Other Noble Pursuits
from  Debbie MillmanUsed - very goodBook - Used - very good
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Life's A Pitch: What the World's Best Sales People Can Teach Us All
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Priceless: The Myth of Fair Value (and How to Take Advantage of It)
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The Attention Merchants: The Epic Scramble to Get Inside Our Heads
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The Sales Bible: The Ultimate Sales Resource. Revised Edition
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Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age
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The Curve: Turning Followers into Superfans
The Curve: Turning Followers into Superfans
from  Nicholas LovellUsed - very goodBook - Used - very good
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Solution Selling: Creating Buyers in Difficult Selling Markets
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Price Management: Strategy, Analysis, Decision, Implementation
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Non Obvious Megatrends: How to See What Others Miss and Predict the Future
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Sustainability Marketing: A Global Perspective
Sustainability Marketing: A Global Perspective
from  Frank-Martin BelzUsed - very goodBook - Used - very good
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Nudge: Improving Decisions about Health, Wealth, and Happiness
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Behavioural Economics Saved My Dog: Life Advice for the Imperfect Human
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Inbound Marketing: Attract, Engage, and Delight Customers Online
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Webs of Influence: The Psychology of Online Persuasion (2nd Edition)
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How to Win Campaigns: Communications for Change
How to Win Campaigns: Communications for Change
from  Chris RoseUsed - acceptableBook - Used - acceptable
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Brand Leadership
Brand Leadership
from  David AakerUsed - very goodBook - Used - very good
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The Father of Spin: Edward L. Bernays and the Birth of Public Relations: Edward L. Bernays & the Birth of Public Relations
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Major Account Sales Strategy
Major Account Sales Strategy
from  Neil RackhamUsed - very goodBook - Used - very good
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Winning the Story Wars: Why Those Who Tell-And Live-The Best Stories Will Rule the Future
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Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do  About It
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