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Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality (Forschungs-/Entwicklungs-/Innovations-Management)
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Christine Cowen-Elstner
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Relevance of International Experience in a Globalized World
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Lutz Sommer
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Collaborative Promotions: Optimizing Retail Supply Chains with Upstream Information Sharing (Lecture Notes in Economics and Mathematical Systems)
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Implementation of a customer relationship management strategy to enhance customer satisfaction in the retail selling industry: A case study of Sainsbury's Becton
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Mobile Support in Customer Loyalty Management (Mobile Computing): An Architectural Framework
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