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Unternehmenskommunikation im Zeitalter der digitalen Transformation: Wie Unternehmen interne und externe Stakeholder heute und in Zukunft erreichen
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Bodo Kirf
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Handbuch der Public Relations: Wissenschaftliche Grundlagen und berufliches Handeln. Mit Lexikon
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Romy Fröhlich
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Marketing-Kommunikation.: Einführung in die Kommunikationspolitik.
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Werner Pepels
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Glaubwürdige Unternehmenskommunikation: Impulse für eine verantwortungs- und wirkungsvolle Praxis
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Anna Tomfeah
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Profilierung: Mit intelligentem Marketing zum gefragten Experten (essentials)
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Martin Sturmer
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Luxus als Distinktionsstrategie: Kommunikation in der internationalen Luxus- und Fashionindustrie
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Dominik Pietzcker
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Grundlagen der Markensoziologie: Die sozialen Prinzipien von Markenbildung und -führung in Theorie und Praxis
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Alexander Deichsel
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Leitfaden Customer Experience
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Stefan Schulte
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Handbuch der Public Relations: Wissenschaftliche Grundlagen und berufliches Handeln. Mit Lexikon
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Günter Bentele
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Bürgerkommunikation auf Augenhöhe: Wie Behörden und öffentliche Verwaltung verständlich kommunizieren können
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Helmut Ebert
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Strategische Kommunikationsplanung (Praxis PR)
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Peter Szyszka
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Handbuch Unternehmenskommunikation: Strategie - Management - Wertschöpfung (Springer NachschlageWissen)
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Ansgar Zerfaß
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Public Relations: Ein Wegweiser für die PR-Praxis
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Stephanie Grupe
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Die Obama-Methode: Strategien für die Mediengesellschaft. Was Wirtschaft und Politik von Barack Obama lernen können: Erfolgsstrategien für die moderne ... und Politik von Barack Obama lernen können
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Laszlo Trankovits
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Interne Kommunikation und Unternehmensführung: Theorie und Praxis eines kommunikationszentrierten Managements
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Ulrike Buchholz
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Öffentlichkeitsarbeit praktisch in Kirche und Gemeinde
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Joachim Gerhardt
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Die professionelle Pressemitteilung. Ein Leitfaden für Unternehmen, Institutionen, Verbände und Vereine
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Katrin Bischl
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Moderne Markenführung: Grundlagen - Innovative Ansätze - Praktische Umsetzungen
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Franz-Rudolf Esch
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Storytelling
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Dieter Herbst
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Deutschlands führende Agenturen: Das Workbook zur richtigen Agenturauswahl 2024 – inklusive Gold-Effie-Cases
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GWA
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Lunch With The Wild Frontiers: A History of Britpop and Excess in 131/2 Chapters
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Phill Savidge
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Der Kongress tanzt: Begeisternde Veranstaltungen, Tagungen, Konferenzen Ein Plädoyer und Praxisbuch
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Michael Gleich
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Konzeption von Kommunikation: Theorie und Praxis des strategischen Kommunikationsmanagements
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Klaus Merten
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Die Digitalisierung der Kommunikation im Mittelstand: Auswirkungen von Marketing 4.0 (essentials)
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Jan Lies
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Einmal Busreise bitte!: Der Busreise-Award
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Wolfgang Ortner
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Speed-Guide: Erfolgreich digital kommunizieren: Remote besser präsentieren, auftreten, verkaufen
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Petra Neftel
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Praxiswissen Presse- und Öffentlichkeitsarbeit: Ein Leitfaden für Verbände, Vereine und Institutionen (German Edition)
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Norbert Franck
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Praxishandbuch Krisenkommunikation: Von Ackermann bis Zumwinkel: PR-Störfälle und ihre Lektionen
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Daniela Puttenat
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Le pouvoir de la communication assertive: Cultivez votre affirmation de soi, posez vos limites, améliorez votre confiance personnelle et professionnelle, et gagnez le respect que vous méritez
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Gerard Shaw
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Presse- und Öffentlichkeitsarbeit: Ein Handbuch (Praxis PR)
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Gernot Brauer
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