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Public Relations
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Hoffjann
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Podcasting!: Alles, was Sie für Ihren erfolgreichen Podcast brauchen. Inkl. Praxistipps und Interviews. Auch für Technik-Laien geeignet!
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Larissa Vassilian
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Wissenschaftskommunikation: Vom Hörsaal ins Rampenlicht: Mit Übungen und Checklisten
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Viola Falkenberg
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IPO-Management: Strukturen und Erfolgsfaktoren
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Wirtz, Bernd W.
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Praxisorientiertes Online-Marketing: Konzepte – Instrumente – Checklisten
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Kreutzer, Ralf T.
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"so geht´s": Instagram Marketing 2019: Wie Sie spielend einfach für Ihren Erfolg und ihr Unternehmen Follower generieren; In Zusammenarbeit mit erfolgreichen Influencer geschrieben
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Lifestyle Community
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Führungsaufgabe Interne Kommunikation: Erfolgreich in Unternehmen kommunizieren – im Alltag und in Veränderungsprozessen
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Andrea Montua
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Content Marketing: So finden die besten Kunden zu Ihnen: Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen
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Stephan Heinrich
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Public Relations: Leitfaden für ein modernes Kommunikationsmanagement
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Dominik Ruisinger
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Als Experte Autor werden - Wie du dein Wissen zum Besteller machst und so Expertenstatus und Sichtbarkeit steigerst: Dein Expertenbuch im Selbstverlag schreiben und erfolgreich vermarkten
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Roman Kmenta
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Erfolgreiche Webtexte: Verkaufsstarke Inhalte für Webseiten, Online-Shops und Content Marketing (mitp Business)
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Sabrina Forst
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Praxishandbuch Presse- und Öffentlichkeitsarbeit
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Daniela Puttenat
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Marketing mit Instagram (mitp Business)
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Kristina Kobilke
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How Boards Work: And How They Can Work Better in a Chaotic World
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Dambisa Moyo
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Praxis der Sinus-Milieus®: Gegenwart und Zukunft eines modernen Gesellschafts- und Zielgruppenmodells
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Bertram Barth
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Wirkungsvolle Online-PR: Mehr Sichtbarkeit und höhere Reichweite für Ihre Angebote im Internet (Praxis Online-Marketing für Anwender)
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Klug, Sonja Ulrike
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Das journalistische Interview
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Jürgen Friedrichs
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Konzeptionspraxis: Eine Einführung für PR- und Kommunikationsfachleute. Mit einleuchtenden Betrachtungen über den Gartenzwerg
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Renée Hansen
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Professionelles Lead Management: Schritt für Schritt zu neuen Kunden: Eine agile Reise durch Marketing, Vertrieb und IT
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Jens Fuderholz
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Der Newsroom in der Unternehmenskommunikation: Wie sich Themen effizient steuern lassen
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Christoph Moss
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AGILE EVOLUTION: Eine Anleitung zur agilen Transformation
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Marko Lasnia
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Storytelling in den Public Relations: Erzählen Sie die spannende Geschichte Ihres Unternehmens (PR Praxis)
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Herbst, Dieter Georg
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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
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Scott, David Meerman
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Praxishandbuch Krisenmanagement
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Beda Sartory
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Aktive Krisenkommunikation: Erste Hilfe für Management und Krisenstab (essentials)
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Wolfgang Immerschitt
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Klappern gehört zum Handwerk: Funktion und Perspektive von Öffentlichkeitsarbeit in der Sozialen Arbeit (Juventa Materialien)
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Ria Puhl
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Mach deinen Content stark: Wie deine Online-Texte mit dem richtigen Know-how noch erfolgreicher werden
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Katja Ollech
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PR für Dummies: Der richtige Umgang mit der Presse - Das PR-Handwerkszeug beherrschen: Brainstorming, Pressemitteilung, Newsletter - Jede Menge Beispiele aus der Praxis (Fur Dummies)
from
Eric Yaverbaum
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Pressemitteilungen schreiben: In 10 Schritten zum professionellen Pressetext. Mit Übungen und Checklisten: Zielgerichtete Medienarbeit. Das Praxisbuch für Ein- und Aufsteiger
from
Viola Falkenberg
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Quick Guide Interkulturelle Kompetenz: Interkulturelle Sensibilisierung für eine grenzenlos erfolgreiche Kommunikation
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Holger Witzenleiter
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