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Herbst, Dieter Georg
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Handbuch Investor Relations und Finanzkommunikation
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Hoffmann, Christian Pieter
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Nachrichten - klassisch und multimedial: Ein Handbuch für Ausbildung und Praxis (Journalistische Praxis)
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Dietz Schwiesau
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Sponsoring: Systematische Planung und integrativer Einsatz
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Manfred Bruhn
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Podcasts in der Unternehmenskommunikation: Wie Sie mit strategischen Audioformaten Ihre Zielgruppen erreichen (essentials)
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Stephan Schreyer
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Kundenzentriertes Markenmanagement: Effektive Markenführung entlang der Customer Experience Journey (essentials)
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Elke Theobald
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Professionelle Compliance-Kommunikation: Wie Sie Ihr Unternehmen gegen Regelverletzungen immunisieren
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Hartwin Möhrle
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StoryThinking: Durch die Kraft des Erzählens Mitarbeiter und Kunden gewinnen
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Martin Beyer
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Die Überschrift: Sachzwänge - Fallstricke - Versuchungen - Rezepte (Journalistische Praxis)
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Detlef Esslinger
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LinkedIn Marketing Business: Wie Sie mit der „DASKY Methode“ Ihre Content Marketing & Social Selling Strategie erstellen und Neukunden gewinnen
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Massimiliano Salerno
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Fellowship: Unternehmens- und Markenführung neu gedacht, plus E-Book inside (ePub, mobi oder pdf)
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Soheil Dastyari
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Sie habens drauf: Du auch. Erfolgsstorys leiser Leader mit Tipps, Tricks und Downloadmaterial für deinen Erfolg
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Ricarda Colditz
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Developer Relations: How to Build and Grow a Successful Developer Program
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Caroline Lewko
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Die professionelle Pressemitteilung: Ein Leitfaden für Unternehmen, Institutionen, Verbände und Vereine
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Katrin Bischl
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Handbuch PR-Recht
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Alexander Unverzagt
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Hybride Events: Zukunft und Herausforderung für Live-Kommunikation (essentials)
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Dams, Colja M.
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Journalismus und PR: Arbeitsweisen, Spannungsfelder, Chancen
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Jana Wiske
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Recherchieren, Strukturieren, Präsentieren: So überzeugen Sie in Abschlussarbeiten, Artikeln, Reports und Vorträgen
from
Hanno Beck
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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
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Scott, David Meerman
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Erfolgreiche PR- und Unternehmenstexte: Kreative Schreibideen | authentischer Content | mehr Aufmerksamkeit (mitp Business)
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Susanne Diehm
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Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
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Kreutzer, Ralf T.
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Praxishandbuch Investor Relations: Das Standardwerk der Finanzkommunikation
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Kirchhoff, Klaus Rainer
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Marken- und Kommunikationsmanagement im B-to-B-Geschäft: Clever positionieren, erfolgreich kommunizieren
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Peter Masciardi
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Quick Guide Influencer Marketing: Wie Sie durch Multiplikatoren mehr Reichweite und Umsatz erzielen
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Frank Deges
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Die Content-Revolution im Unternehmen: Neue Perspektiven durch Content-Marketing und -Strategie
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Klaus Eck
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Augmented und Mixed Reality für Marketing, Medien und Public Relations
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Dirk Schart
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Die Storytelling-Methode: Schritt für Schritt zu einer überzeugenden, authentischen und nachhaltigen Marketing-Kommunikation
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Anja Fordon
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Macht Schlagzeilen!: 1000 PR-Ideen, um Kunden und Journalisten für Ihr Unternehmen zu gewinnen
from
Fischer, Christian Maria
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Salesification: Social Selling mit LinkedIn – der Vertriebsbooster für B2B-Unternehmen
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