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Leitfaden personalisierte Dialoge
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Torsten Schwarz
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Mediaplanung: Methodische Grundlagen und praktische Anwendungen
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Fritz Unger
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Schlüsselfaktoren im E-Commerce: Innovationen, Skaleneffekte, Datenorientierung und Kundenzentrierung (essentials)
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Dominik Große Holtforth
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Launch - Die Produkteinführung
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Werner Pepels
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Grundlagen empirischer Forschung: Zur Methodologie in der Betriebswirtschaftslehre
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Martin Eisend
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Markt- und Werbepsychologie: Ein Lehrbuch
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Klaus Moser
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User Experience Identity: Mit Neuropsychologie digitale Produkte zu Markenbotschaftern machen
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Felix van de Sand
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Qualitative Marktforschung: Konzepte - Methoden - Analysen
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Renate Buber
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Kaufprozessorientiertes Marketing: Stop Branding, Start Selling!: Wie neueste Erkenntnisse aus der Verhaltensforschung und den Neurowissenschaften Marketing und Vertrieb beflügeln
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Marc Rutschmann
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Sustainable Marketing Management: Grundlagen und Cases
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Heribert Meffert
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Praktische Preis- und Konditionenpolitik: Sicher kalkulieren, flexibel steuern, rentabel gestalten
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Valentin Kailing
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Ehrliche Events: Weg vom Hype hin zum Menschen – warum wir Events neu denken müssen und was es bringt
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Christian Münch
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Service Business Development: Strategien – Innovationen – Geschäftsmodelle. Band 1 (Forum Dienstleistungsmanagement)
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Manfred Bruhn
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Praxis des PR-Managements: Strategien - Instrumente - Anwendung (FOM-Edition)
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Jan Lies
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Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association)
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Ted Moser
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Vertrieb für Logistikdienstleister: Aufgaben, Organisation und Instrumente
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Bernhard Kaschek
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Begeistern!: Das Praxishandbuch für agile Innovation
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Uwe Weinreich
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Käuferverhalten: Eine marketingorientierte Einführung (Uni-Taschenbücher M)
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Alfred Kuß
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Online-Spendenaktionen: Gezielt planen und erfolgreich umsetzen (Edition Fundraising)
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Sonja Harken
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Souverän präsentieren - Die erste Botschaft bist Du: Wie Sie Körpersprache authentisch und wirkungsvoll einsetzen
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Schott, Dominik Umberto
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Kulturmarketing: Grundlagen - Konzepte - Instrumente
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Lorenz Pöllmann
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Video-Marketing mit YouTube: Video-Kampagnen strategisch planen und erfolgreich managen
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Christoph Seehaus
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Wirtschaftspsychologie
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Dieter Frey
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Marketing-Management
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Matthias Sander
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Events nachhaltig gestalten: Grundlagen und Leitfaden für die Konzeption und Umsetzung von Nachhaltigen Events
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Ulrich Holzbaur
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Dienstleistungsmanagement: Grundlagen - Konzepte - Instrumente
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Sabine Haller
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Advertorial, Blogbeitrag, Content-Strategie & Co.
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Annika Schach
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Konsumentenverhalten und Marketing: Grundlagen für Strategien und Maßnahmen
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Ingo Balderjahn
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Verkaufe dein Produkt, nicht deine Seele: Kunden auf Augenhöhe begegnen und Abschlussquoten erhöhen
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Graupner, Gaby S.
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Globalisierung: Wirtschaft und Politik: Chancen - Risiken - Antworten
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Eckart Koch
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