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    Winning Through Platforms: How to Succeed When Every Competitor Has One (American Marketing Association)
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    Product Management in Practice: A Practical, Tactical Guide for your First Day and Every Day After
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    Narrative Economics: How Stories Go Viral and Drive Major Economic Events
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    Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond
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    Winning on Purpose: The Unbeatable Strategy of Loving Customers
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    Praxiswissen Online-Marketing: Affiliate-, Influencer-, Content-, Social-Media-, Amazon-, Voice-, B2B-, Sprachassistenten- und E-Mail-Marketing, Google Ads, SEO
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    This Is Marketing: You Can't Be Seen Until You Learn to See
    This Is Marketing: You Can't Be Seen Until You Learn to See
    from  Seth GodinUsed - very goodbook - Used - very good
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    Decoded: The Science Behind Why We Buy
    Decoded: The Science Behind Why We Buy
    from  Phil BardenUsed - very goodbook - Used - very good
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    Tools and Weapons: The first book by Microsoft CLO Brad Smith, exploring the biggest questions facing humanity about tech: The Promise and the Peril of the Digital Age
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    Mixed Signals: How Incentives Really Work
    Mixed Signals: How Incentives Really Work
    from  Uri GneezyUsed - very goodbook - Used - very good
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    Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement
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    The Trend Forecaster’s Handbook: Second Edition
    The Trend Forecaster’s Handbook: Second Edition
    from  Raymond MartinUsed - very goodbook - Used - very good
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    Non Obvious Megatrends: How to See What Others Miss and Predict the Future
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    The Forever Transaction: How To Build A Subscription Model So Compelling, Your Customers Will Never Want To Leave
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    The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt
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    Electronic Business
    Electronic Business
    from  Wirtz, Bernd W.Used - very goodbook - Used - very good
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    Customer Experience Management: How to Design, Integrate, Measure and Lead
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    Power of Experiments: Decision Making in a Data-Driven World (Mit Press)
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    Consumer Behavior: Buying, Having, and Being, Global Edition
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    Data Analytics Made Easy: Analyze and present data to make informed decisions without writing any code
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    The Brain Audit: Why Customers Buy (and Why They Don't)
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    from  Sean D'SouzaUsed - very goodbook - Used - very good
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    Product Research Rules: A Foundational Guide for Accurate, Accelerated User Research that Delivers Insights in Four Simple Steps
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    Marketing-Management
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    Consumer Behaviour
    Consumer Behaviour
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    Deliberate Ignorance: Choosing Not to Know (Strüngmann Forum Reports, Band 29)
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    The Metail Economy: 6 Ways to Transform Your Business to Leverage Evolving Me-centric Consumer Behavior
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    Leitfaden Customer Experience
    Leitfaden Customer Experience
    from  Stefan SchulteUsed - very goodbook - Used - very good
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