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Medienhandbuch Österreich 2021
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VÖZ All Media Service GmbH
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Social Media in der Unternehmenskommunikation
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Lars Dörfel
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Quick Guide Social Relations: PR-Arbeit mit Bloggern und anderen Influencern im Social Web
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Fabian Gerstenberg
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Redaktionelle Strategien entwickeln: Analyse - Geschäftsmodelle - Konzeption
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Lars Rinsdorf
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Digitale Langformen im Journalismus und Corporate Publishing: Scrollytelling - Webdokumentationen - Multimediastorys
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Alexander Godulla
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Deutschlands führende Agenturen: Das Workbook zur richtigen Agenturauswahl 2022
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GWA
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Verbrauchte Verbraucher: Warum über die Sprache von Unternehmen mal kurz gesprochen werden sollte
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Kastens, Inga Ellen
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Public Relations: Die besten Tricks der Medienprofis
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Hajo Neu
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Die neuen Marketing- und PR-Regeln im Web 2.0: Wie Sie im Social Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen
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Scott, David Meerman
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Cultural Sexism: The politics of feminist rage in the #metoo era
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Heather Savigny
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Leitfaden Relevanz im Marketing
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Torsten Schwarz
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Schnelleinstieg PR: So platzieren Sie Ihr Unternehmen und Ihre Produkte in den Medien
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René Mannhold
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The Micro-Influencer's Brand Partnership Bible: Grow Your Income, Following & Brand
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Ashleigh Warren
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19 knackige Marketing Tipps für Heilpraktiker: Dein Rezept für effizienteres Praxismarketing
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Dagmar Heib
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Guerilla-PR
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Frank Hortz
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Manipulated: Inside the Cyberwar to Hijack Elections and Distort the Truth
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Theresa Payton
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Leitfaden Online-PR (Praxis PR)
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Werner Bogula
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Professionelle Online-PR
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Nicola Sauvant
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Academics Going Public: How to Write and Speak Beyond Academe
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Marybeth Gasman
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Grundzüge des Marketings: 2. überarbeitete Auflage (Schriftenreihe Management Basics - BWL für Studium und Karriere)
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Jörn Redler
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Social Media in der Medienarbeit. Online PR im Zeitalter von Google, Facebook & Co.
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Marcel Bernet
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Internet-Marketing . (Pearson Studium - Economic BWL)
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Chaffey, Dave et al
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Blockchain für Manager: So nutzen Sie die revolutionäre Technik für Ihr Business | Bitcoin, Ethereum, Hyperledger, R3 Corda, Ripple, MultiChain und IOTA
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Debajani Mohanty
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Medienarbeit im Netz: Von E-Mail bis Weblog: Mehr Erfolg mit Online-PR
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Marcel Bernet
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Marketing Schritt für Schritt
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Alexander Hennig
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Besser texten, mehr verkaufen auf Corporate Sites
from
Stefan Heijnk
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Webselling - Die große Social Media- & Online-PR-Bibel
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Rainer Bartel
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Online-PR im Web 2.0: Fallbeispiele aus Wirtschaft und Politik
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Thomas Pleil
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Digital Storytelling: Spannende Geschichten für interne Kommunikation, Werbung und PR (PR Praxis)
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Herbst, Dieter Georg
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Der Content-Coach: Leitfaden für bessere Inhalte und durchdachte Strategien im Content-Marketing
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Florian Schauer-Bieche
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