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StoryThinking: Durch die Kraft des Erzählens Mitarbeiter und Kunden gewinnen
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Martin Beyer
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Reich und Berühmt mit Tik Tok: Die Social Media Marketing Bibel für die Influencer von morgen.
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Carlson Beldrich
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Praxishandbuch Buchmarketing: Wie Sie Ihr Buch erfolgreich vermarkten und als Autor bekannt werden
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Tanja Rörsch
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Fellowship: Unternehmens- und Markenführung neu gedacht, plus E-Book inside (ePub, mobi oder pdf)
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Soheil Dastyari
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Fake News, Framing, Fact-Checking: Nachrichten im digitalen Zeitalter: Ein Handbuch (Digitale Gesellschaft, Bd. 30)
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Tanja Köhler
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Sie habens drauf: Du auch. Erfolgsstorys leiser Leader mit Tipps, Tricks und Downloadmaterial für deinen Erfolg
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Ricarda Colditz
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PR für Freiberufler: Vom erfahrenen Profi zum gefragten Experten (Whitebooks)
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Daniel Fitzke
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Die Online-Redaktion: Praxisbuch für den Internetjournalismus (X.media.press)
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Thomas Holzinger
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XING: Erfolgreich netzwerken im Beruf (mitp Business)
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Frank Bärmann
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Hybride Events: Zukunft und Herausforderung für Live-Kommunikation (essentials)
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Dams, Colja M.
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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
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Scott, David Meerman
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New Dark Age: Technology and the End of the Future
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James Bridle
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Digitaler Darwinismus: Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book
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Kreutzer, Ralf T.
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Marken- und Kommunikationsmanagement im B-to-B-Geschäft: Clever positionieren, erfolgreich kommunizieren
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Peter Masciardi
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Quick Guide Influencer Marketing: Wie Sie durch Multiplikatoren mehr Reichweite und Umsatz erzielen
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Frank Deges
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Augmented und Mixed Reality für Marketing, Medien und Public Relations
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Dirk Schart
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Die Storytelling-Methode: Schritt für Schritt zu einer überzeugenden, authentischen und nachhaltigen Marketing-Kommunikation
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Anja Fordon
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Unternehmenskommunikation im Zeitalter der digitalen Transformation: Wie Unternehmen interne und externe Stakeholder heute und in Zukunft erreichen
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Bodo Kirf
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Affiliate Marketing für Anfänger: Wie Sie mit Affiliate Marketing ein passives Einkommen aufbauen und finanziell unabhängig werden. Der einfachste Weg Online Geld zu verdienen anschaulich erklärt.
from
Tom Sommer
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Social Media für Journalisten: Redaktionell arbeiten mit Facebook, Twitter & Co (Journalistische Praxis)
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Stefan Primbs
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Methodisches Content Marketing: Erfolgreich durch systematisches Vorgehen, integriertes Arbeiten und klare ROI-Orientierung
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Gerrit Grunert
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Recherchieren: klassisch - online - crossmedial (Journalistische Praxis)
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Markus Kaiser
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Native Advertising: Digitale Werbung mit neuen Formaten
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Coskun Tuna
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Praxisratgeber Video-Marketing: Strategie, Produktion, Tools, Verbreitung
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Jörg Pattiss
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Quick Guide Pressearbeit für kleine und mittelständische Unternehmen: Wie Sie Medien professionell und wirksam für sich gewinnen
from
Nina Claudy
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Enterprise Wikis: Die erfolgreiche Einführung und Nutzung von Wikis in Unternehmen
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Martin Seibert
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Storytelling: Geschichten für das Marketing und die PR-Arbeit entwickeln
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Cossart, Edgar von
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Kommunizieren in der Krise: Nachhaltige PR-Werkzeuge für schwierige Zeiten
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Lorenz Steinke
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Das Wichtigste zuerst: Meldungen schreiben in Zeiten von Twitter, Fake News und Roboter-Journalismus
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Stephan Köhnlein
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Alles, was Sie über Media wissen wollen: . . .und bisher nie zu fragen wagten
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Matthias Süßlin
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