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This Is Marketing (MR-EXP): You Can't Be Seen Until You Learn to See
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Seth Godin
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Audio Branding: Using Sound to Build Your Brand
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Laurence Minsky
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Marketing Imagination: New, Expanded Edition
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I.M. Levitt
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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
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Kim, W. Chan
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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
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Klaus P.
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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
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Yohn, Denise Lee
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Book Yourself Solid Illustrated: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
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Michael Port
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Global Marketing
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Svend Hollensen
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Baked in
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Alex Bogusky
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
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Bill Stinnett
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Grow: How Ideals Power Growth and Profit at the World's 50 Greatest Companies
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Jim Stengel
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Purple Cow: Transform Your Business by Being Remarkable
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Seth Godin
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Selling the Dream: Sales as Evangelism
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Guy Kawasaki
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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
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Robbin Phillips
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
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Mike Grigsby
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The Idea Writers (Advertising Age)
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Teressa Iezzi
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Trend-Driven Innovation: Beat Accelerating Customer Expectations
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Henry Mason
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The Power of Product Platforms
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Lehnerd, Alvin P.
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
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Marti Barletta
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The Fall of Advertising and the Rise of PR
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Al Ries
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Hot for Cold Calling in 45 Minutes: How to Boost Your Success Rate ond the Phone
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Tim Taxis
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Fashion Brands: Branding Style from Armani to Zara
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Mark Tungate
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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Martin Lindstrom
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Marketing Management
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Philip Kotler
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Principles of Marketing European Edition 7th edn
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Lloyd Harris
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Invisible Influence: The Hidden Forces that Shape Behavior
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Jonah Berger
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Model: The Ugly Business of Beautiful Women
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Michael Gross
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Generation Z: A Century in the Making
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Corey Seemiller
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A Framework for Marketing Management, Global Edition
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Philip Kotler
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