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The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
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Neil Rackham
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The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
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Christophe Morin
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Choice Factory: 25 Behavioural Biases That Influence What We Buy
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Richard Shotton
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
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Miller, Robert B.
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Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com
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Aaron Ross
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Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
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Jeanne Bliss
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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Jean-Noël Kapferer
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3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
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Will Coombe
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Qualitative Consumer and Marketing Research
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Russell Belk
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Trust Me, I'm Lying: Confessions of a Media Manipulator
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Ryan Holiday
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The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market
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Coughlin, Joseph F.
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Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
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Simon Middleton
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Primalbranding: Create Belief Systems that Attract Communities
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Patrick Hanlon
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Product Leadership: How Top Product Managers Create and Launch Successful Products
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Richard Banfield
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The New Conceptual Selling
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Heiman, Stephen E.
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
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Baxter, Robbie Kellman
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Identity Designed: The Definitive Guide to Visual Branding
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David Airey
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Insanely Simple: The Obsession That Drives Apple's Success
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Ken Segall
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Breakthrough Copywriting: How to Generate Quick Cash with the Written Word
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David Garfinkel
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The End of Fashion: How Marketing Changed the Clothing Business Forever
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Teri Agins
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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
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Sally Hogshead
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Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas
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Richard Bayan
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Badass: Making Users Awesome
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Kathy Sierra
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Kata: The Key to Understanding and Dealing with the Japanese
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De Mente, Boye Lafayette
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Selling the Invisible: A Field Guide to Modern Marketing
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Harry Beckwith
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Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers
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Peter Cheverton
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How to Style Your Brand
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Fiona Humberstone
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Marketing 4.0: Moving from Traditional to Digital
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Philip Kotler
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We Are All Weird: The Rise of Tribes and the End of Normal
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Seth Godin
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Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond
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Pauline Brown
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