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Hooked: How to Build Habit-Forming Products
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Nir Eyal
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22 Immutable Laws of Marketing
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Al Ries
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Choice Factory: 25 Behavioural Biases That Influence What We Buy
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Richard Shotton
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Building A Story Brand: Clarify Your Message So Customers Will Listen
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Donald Miller
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Scientific Advertising: 21 advertising, headline and copywriting techniques
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Hopkins, Claude C.
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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
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Matthew Dixon
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This is Marketing: You Can’t Be Seen Until You Learn To See
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Seth Godin
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How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
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Ray Edwards
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The Spin Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
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Neil Rackham
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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
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Allan Dib
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Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru
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Simon Middleton
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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Jean-Noël Kapferer
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How Brands Grow: What Marketers Don't Know
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Byron Sharp
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Small Data: The Tiny Clues That Uncover Huge Trends: New York Times Bestseller
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Martin Lindstrom
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The Boron Letters
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Halbert, Gary C.
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Global Account Management: A Complete Action Kit of Tools and Techniques for Managing Key Global Customers
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Peter Cheverton
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Monetizing Innovation: How Smart Companies Design the Product Around the Price
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Madhavan Ramanujam
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
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Baxter, Robbie Kellman
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The Longevity Economy: Unlocking the World's Fastest-Growing, Most Misunderstood Market
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Coughlin, Joseph F.
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Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
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Alexander Osterwalder
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The Goal: A Process of Ongoing Improvement
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Goldratt, Eliyahu M.
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The New Conceptual Selling
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Heiman, Stephen E.
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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
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Moore, Geoffrey A.
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
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Miller, Robert B.
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Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
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Marty Neumeier
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3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
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Will Coombe
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Traction: How Any Startup Can Achieve Explosive Customer Growth
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Gabriel Weinberg
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HBRs 10 Must Reads for New Managers (with bonus article How Managers Become Leaders by Michael D. Watkins) (HBRs 10 Must Reads)
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Harvard Business Review
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