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Outcomes Over Output: Why customer behavior is the key metric for business success
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Joshua Seiden
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Exactly What to Say: The Magic Words for Influence and Impact
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Jones, Phil M.
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Trust Me, I'm Lying: Confessions of a Media Manipulator
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Ryan Holiday
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Badass: Making Users Awesome
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Kathy Sierra
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
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Miller, Robert B.
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
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Morgan Brown
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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Joseph Sugarman
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HBRs 10 Must Reads for New Managers (with bonus article How Managers Become Leaders by Michael D. Watkins) (HBRs 10 Must Reads)
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Harvard Business Review
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Phishing for Phools: The Economics of Manipulation and Deception
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Akerlof, Geroge A.
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Monetizing Innovation: How Smart Companies Design the Product Around the Price
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Madhavan Ramanujam
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Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship
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Mahan Khalsa
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Predictably Irrational, Revised: The Hidden Forces That Shape Our Decisions
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Dan Ariely
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Confessions of the Pricing Man: How Price Affects Everything
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Hermann Simon
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Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond
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Pauline Brown
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Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
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Marty Neumeier
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Magic of Thinking Big
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David Schwartz
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Principles of Marketing
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Kotler, Phil T.
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Spent: Sex, Evolution, and Consumer Behavior
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Geoffrey Miller
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Selling to Big Companies
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Jill Konrath
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Be Obsessed or Be Average
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Grant Cardone
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Insanely Simple: The Obsession That Drives Apple's Success
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Ken Segall
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The Attention Merchants: The Epic Struggle to Get Inside Our Heads
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Tim Wu
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Perennial Seller: Making and Marketing Work that Lasts
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Ryan Holiday
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Goldstein, Noah J.
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
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Ryan Holiday
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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
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Matthew Dixon
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
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Levinson, Jay Conrad
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Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
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Tien Tzuo
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