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Absolut: Biography of a Bottle
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Carl Hamilton
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The Seven Lost Secrets of Success: Million Dollar Ideas of Bruce Barton, America's Forgotten Genius
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Brand Immortality: How Brands Can Live Long and Prosper
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Hamish Pringle
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Creating a Customer-Centered Culture: Leadership in Quality, Innovation, and Speed
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Lawton, Robin L.
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The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
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Radha Chadha
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Marketing High Technology
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Davidow, William H.
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Business Market Management: Understanding, Creating and Delivering Value
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Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering
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What's the Secret?: To Providing a World-Class Customer Experience
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DiJulius, John R.
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The Smart Organization: Creating Value Through Strategic R&D
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When Ads Work: New Proof That Advertising Triggers Sales
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Jones, John Philip
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Luxury China: Market Opportunities and Potential
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The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset
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Free Prize Inside: The Next Big Marketing Idea
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Trading Up (revised edition): Why Consumers Want New Luxury Goods . . . and How Companies Create Them
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Industry X.0: Realizing Digital Value in Industrial Sectors
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Big Design, Small Budget: Create a Glamorous Home in Nine Thrifty Steps
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The Handbook of Financial Communication and Investor Relations (Handbooks in Communication and Media)
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Laskin, Alexander V.
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Todos somos un poco raros : el auge de las comunidades y el fin de lo normal (COLECCION ALIENTA)
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Trading Up: The New American Luxury
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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets: Unlocking Brand Potential Across Countries, Cultures and Markets
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The Portable MBA in Marketing (The Portable MBA Series)
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Schewe, Charles D.
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Ten Deadly Marketing Sins: Signs and Solutions
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Philip Kotler
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All Consumers are not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits: Differential Marketing Strategy for Brand Growth and Profits
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Garth Hallberg
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The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit
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Share This Too: More Social Media Solutions for PR Professionals
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CIPR (Chartered Institute of Public Relations)
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Farris, Paul W.
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The Decentralized Energy Revolution: Business Strategies for a New Paradigm
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Managing for Sales Results: A Fast-Action Guide to Finding, Coaching and Leading Salespeople
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