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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
from  Jean-Noël KapfererUsed - very goodBook - Used - very good
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Building Distinctive Brand Assets
Building Distinctive Brand Assets
from  Jenni RomaniukUsed - very goodBook - Used - very good
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Solution Selling: Creating Buyers in Difficult Selling Markets
Solution Selling: Creating Buyers in Difficult Selling Markets
from  Bosworth, Michael T.Used - very goodBook - Used - very good
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Storynomics: Story-Driven Marketing in the Post-Advertising World
Storynomics: Story-Driven Marketing in the Post-Advertising World
from  Robert McKeeUsed - very goodBook - Used - very good
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Lovemarks: The Future Beyond Brands
Lovemarks: The Future Beyond Brands
from  Kevin RobertsUsed - very goodBook - Used - very good
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Marketing High Technology
Marketing High Technology
from  Davidow, William H.Used - very goodBook - Used - very good
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Competing on the Edge: Unleashing the Power of the Work Force: Strategy as Structured Chaos
Competing on the Edge: Unleashing the Power of the Work Force: Strategy as Structured Chaos
from  Brown, Shona L.Used - very goodBook - Used - very good
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
from  Moore, Geoffrey A.Used - goodBook - Used - good
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Hegarty on Creativity
Hegarty on Creativity
from  John HegartyUsed - very goodBook - Used - very good
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Positioning: The Battle for Your Mind. 20th Anniversary Edition
Positioning: The Battle for Your Mind. 20th Anniversary Edition
from  Al RiesUsed - very goodBook - Used - very good
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
Yes!: 50 Scientifically Proven Ways to Be Persuasive
from  Goldstein, Noah J.Used - very goodBook - Used - very good
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Major Account Sales Strategy
Major Account Sales Strategy
from  Neil RackhamUsed - very goodBook - Used - very good
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Differentiate or Die: Survival in Our Era of Killer Competition
Differentiate or Die: Survival in Our Era of Killer Competition
from  Jack TroutUsed - very goodBook - Used - very good
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Branded Interactions : Creating the Digital Experience
Branded Interactions : Creating the Digital Experience
from  Marco SpiesUsed - very goodBook - Used - very good
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Selling the Invisible: A Field Guide to Modern Marketing
Selling the Invisible: A Field Guide to Modern Marketing
from  Harry BeckwithUsed - goodBook - Used - good
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The Fundamentals of Business-To-Business Sales & Marketing
The Fundamentals of Business-To-Business Sales & Marketing
from  John CoeUsed - goodBook - Used - good
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Ogilvy on Advertising in the Digital Age
Ogilvy on Advertising in the Digital Age
from  Miles YoungUsed - very goodBook - Used - very good
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Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
from  Philip KotlerUsed - very goodBook - Used - very good
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
from  Martin LindstromUsed - goodBook - Used - good
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Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You
from  John HallUsed - goodBook - Used - good
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Go to Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
Go to Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
from  Lawrence FriedmanUsed - very goodBook - Used - very good
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Customer Satisfaction Is Worthless Customer Loyalty Is Priceless
Customer Satisfaction Is Worthless Customer Loyalty Is Priceless
from  Gitomer, Jeffrey H.Used - goodBook - Used - good
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Competing Against Time: How Time-Based Competition is Reshaping Global Markets: How Time-based Strategies Deliver Superior Performance
Competing Against Time: How Time-Based Competition is Reshaping Global Markets: How Time-based Strategies Deliver Superior Performance
from  George StalkUsed - very goodBook - Used - very good
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The Art of the Idea
The Art of the Idea
from  John HuntUsed - very goodBook - Used - very good
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Hidden Persuasion: 33 psychological influence techniques in advertising
Hidden Persuasion: 33 psychological influence techniques in advertising
from  Marc Andrews, Dr. van Leeuwen and Prof Dr. van BaarenUsed - very goodBook - Used - very good
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Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine)
Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine)
from  Jean-Marie DruUsed - very goodBook - Used - very good
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Storyscaping: Stop Creating Ads, Start Creating Worlds
Storyscaping: Stop Creating Ads, Start Creating Worlds
from  Gaston LegorburuUsed - very goodBook - Used - very good
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Goodvertising: Creative Advertising that Cares
Goodvertising: Creative Advertising that Cares
from  Thomas KolsterUsed - very goodBook - Used - very good
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Baked in: Creating Products and Businesses That Market Themselves
Baked in: Creating Products and Businesses That Market Themselves
from  Alex BoguskyUsed - very goodBook - Used - very good
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Absolut Book.: The Absolut Vodka Advertising Story
Absolut Book.: The Absolut Vodka Advertising Story
from  Lewis, Richard W.Used - goodBook - Used - good
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