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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
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Farris, Paul W.
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Creating Rainmakers: The Manager's Guide to Training Professionals to Attract New Clients
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Ford Harding
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Share This: The Social Media Handbook for PR Professionals
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CIPR (Chartered Institute of Public Relations)
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The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
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Robert Wachter
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
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Jay Chapman
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The Trend Management Toolkit: A Practical Guide to the Future
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Outside Insight: Navigating a World Drowning in Data
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Jorn Lyseggen
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The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control Will Change the Way You Do Business
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Rolf Jensen
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Successful Global Account Management: Key Strategies and Tools for Managing Global Customers
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Nick Speare
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Inside the Mind of the Shopper: The Science of Retailing
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Herb Sorenson
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
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Martin Lindstrom
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The Green Marketing Manifesto
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John Grant
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Excellence in Sales: Optimising Customer and Sales Management
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Holger Dannenberg
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Brand Stretch: Why 1 in 2 extensions fail, and how to beat the odds: A brandgym workout
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Dave Taylor
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Beyond Advertising: Creating Value Through All Customer Touchpoints
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Yoram Wind
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Lovemarks: The Future Beyond Brands
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Kevin Roberts
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Marketing Management
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Mairead Brady
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Sex, Money and Kiss
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Gene Simmons
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Managing New Product and Process Development: Text Cases: Text and Cases
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Wheelwright, Steven C.
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Grand Stand 4: Design for Trade Fair Stands
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Carmel McNamara
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Marketing Planning by Design: Systematic Planning for Successful Marketing Strategy
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Ralf Strauß
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The Wallet Allocation Rule: Winning the Battle for Share
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Keiningham, Timothy L.
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Kommunikation im Corporate Change: Maßstäbe für eine neue Managementpraxis
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Egbert Deekeling
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Sales Growth: Five Proven Strategies from the World's Sales Leaders
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Thomas Baumgartner
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Creative Superpowers: Equip Yourself for the Age of Creativity
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Daniele Fiandaca
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Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions
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Laurie Young
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Another One Bites the Grass: Making Sense of International Advertising: Creating International Ad Campaigns That Make Sense (Adweek Books)
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Simon Anholt
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The DNA of Customer Experience: How Emotions Drive Value
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C. Shaw
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
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Nagle, Thomas T.
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Inspire! What Great Leaders Do
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Lance Secretan
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