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Phishing for Phools: The Economics of Manipulation and Deception
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Akerlof, George A.
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The Sandler Rules: Forty-Nine Timeless Selling Principles... and How to Apply Them
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David Mattson
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The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
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David Hoffeld
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Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements
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Robbin Phillips
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The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
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Gad Saad
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Whatcha Gonna Do With That Duck?: And Other Provocations, 2006-2012
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Seth Godin
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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
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Klaus P.
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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
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Kim, W. Chan
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
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Marti Barletta
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More from Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources―and What Happens Next
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Andrew McAfee
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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest
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Yohn, Denise Lee
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
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Al Ries
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Purple Cow: Transform Your Business by Being Remarkable
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Seth Godin
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Invisible Influence: The Hidden Forces that Shape Behavior
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Jonah Berger
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Selling the Invisible: A Field Guide to Modern Marketing
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Harry Beckwith
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CustomerCentric Selling, Second Edition
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Bosworth, Michael T.
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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Martin Lindstrom
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Generation Z: A Century in the Making
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Corey Seemiller
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Marketing Performance: How Marketers Drive Profitable Growth
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The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
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Erik Peterson
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Goodvertising: Creative Advertising that Cares
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Thomas Kolster
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A / B Testing: The Most Powerful Way to Turn Clicks Into Customers
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Dan Siroker
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The Sell: The Secrets of Selling Anything to Anyone
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Fredrik Eklund
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Reputation Rules: Strategies for Building Your Company's Most Valuable Asset
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Daniel Diermeier
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Reputation Management: The Future of Corporate Communications and Public Relations (PRCA Practice Guides)
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Tony Langham
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The Undoing Project: A Friendship that Changed the World
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Michael Lewis
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Marketing Rebellion: The Most Human Company Wins
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Schaefer, Mark W.
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The Big Zero: The Transformation of ZBB into a Force for Growth, Innovation and Competitive Advantage
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Kris Timmermans
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Winning in Emerging Markets: A Road Map for Strategy and Execution
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Tarun Khanna
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Authenticity: What Consumers Really Want
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Gilmore, James H.
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