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Creating Customer Evangelists: Profit from Turning Loyal Customers into a Volunteer Sales Force
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Ben Mcconnell
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The Customer Differential: The Complete Guide to Implementing Customer Relationship Management
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Melinda Nykamp
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Upside: Profiting from the Profound Demographic Shifts Ahead
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Kenneth Gronbach
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Practical Marketing Research
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Pope, Jeffrey L.
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Boom: Marketing to the Ultimate Power Consumer-the Baby Boomer Woman
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Mary Brown
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Digital Strategies in the Pharmaceutical Industry
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Integrated Marketing Communications: Putting It Together & Making It Work: Putting It All Together and Making It Work
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Schultz, Don E.
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Interactive Marketing (NTC Business Books)
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Brand Marketing: Building Winning Brand Strategies That Deliver Value and Customer Satisfaction
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Weilbacher, William M.
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Advertising Age Handbook of Advertising
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Pocket Marketing: The Essentials of Successful Marketing from A-Z
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Marketing for Financial Services
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Management of the Fuzzy Front End of Innovation
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Services Marketing Cases in Emerging Markets: An Asian Perspective
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Roy, Sanjit Kumar
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Brand Gender: Increasing Brand Equity through Brand Personality
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Theo Lieven
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Internationalization of Business: Cases on Strategy Formulation and Implementation (MIR Series in International Business)
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Estrategias y marketing de museos (Ariel Arte y Patrimonio)
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Neil Kotler
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Lovemarks : el futuro más allá de las marcas (Empresa Activa ilustrado)
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Resurgence: The Four Stages of Market-Focused Reinvention
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Carpenter, Gregory S.
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Brand Media Strategy: Integrated Communications Planning in the Digital Era
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A. Young
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How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success
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Fashion Brand Internationalization: Opportunities and Challenges (Palgrave Studies in Practice: Global Fashion Brand Management)
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Product Innovation in the Global Fashion Industry (Palgrave Studies in Practice: Global Fashion Brand Management)
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Communicating in Digital Age Corporations
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Anna Danielewicz-Betz
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Case Studies in Japanese Management
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Ventaja Competitiva - Creacion y Sostenimiento
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Porter, Michael E.
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Collaborative Research Design: Working with Business for Meaningful Findings
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Freytag, Per Vagn
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