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The Referral Engine
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John Jantsch
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Start me up!: New Branding for Businesses
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Anna Sinofzik
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Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
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Thomas Lockwood
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Cold Calling Techniques (That Really Work!)
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Stephen Schiffman
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How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation
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Els Dragt
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Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age
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Hiltzik, Michael A.
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The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home
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Dan Ariely
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Baked in: Creating Products and Businesses That Market Themselves
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Alex Bogusky
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How to Launch a Brand (2nd Edition): Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity
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Fabian Geyrhalter
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Non Obvious Megatrends: How to See What Others Miss and Predict the Future
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Rohit Bhargava
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Price Management: Strategy, Analysis, Decision, Implementation
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Hermann Simon
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Brand Sense: Sensory Secrets Behind the Stuff We Buy
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Martin Lindstrom
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Inbound Marketing: Attract, Engage, and Delight Customers Online
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Brian Halligan
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Decoded: The Science Behind Why We Buy
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Phil Barden
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How Customers Think: Essential Insights Into the Mind of the Market
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Gerald Zaltman
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Chaos Monkeys: Inside the Silicon Valley money machine
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Antonio Garcia Martinez
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How to Win Campaigns: Communications for Change
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Chris Rose
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Consumer Behavior: Buying, Having, and Being, Global Edition
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Solomon, Michael R.
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Brand Leadership
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Goldstein, Noah J.
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Major Account Sales Strategy
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Neil Rackham
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Neuromarketing (International Edition)
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Patrick Renvoise
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Scientific Advertising
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Hopkins, Claude C.
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The Art of Pricing, New Edition: How to Find the Hidden Profits to Grow Your Business
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Rafi Mohammed
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Brand Brilliance
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Fiona Humberstone
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Buyology: How Everything We Believe About Why We Buy is Wrong
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Martin Lindstrom
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Insight Selling: Surprising Research on What Sales Winners Do Differently
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Mike Schultz
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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
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Mike Rhodes
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The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
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James Surowiecki
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Storynomics: Story-Driven Marketing in the Post-Advertising World
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Robert McKee
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