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The Double X Economy: The Epic Potential of Empowering Women
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Linda Scott
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The Goal: A Process of Ongoing Improvement
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Goldratt, Eliyahu M.
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The Challenger Sale: Taking Control of the Customer Conversation
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Matthew Dixon
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The New Conceptual Selling
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Heiman, Stephen E.
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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
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Moore, Geoffrey A.
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
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Miller, Robert B.
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
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Hopkins, Claude C.
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Ogilvy on Advertising
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David Ogilvy
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Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
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Marty Neumeier
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3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google
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Will Coombe
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Traction: How Any Startup Can Achieve Explosive Customer Growth
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Gabriel Weinberg
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HBRs 10 Must Reads for New Managers (with bonus article How Managers Become Leaders by Michael D. Watkins) (HBRs 10 Must Reads)
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Harvard Business Review
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Advertising and Promotion
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Belch, George E.
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Stumbling on Happiness (Vintage)
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Daniel Gilbert
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Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
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Jeb Blount
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
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Moore, Geoffrey A.
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Selling 101: What Every Successful Sales Professional Needs to Know
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Zig Ziglar
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Trust Me, I'm Lying: Confessions of a Media Manipulator
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Ryan Holiday
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Be Obsessed or Be Average
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Grant Cardone
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Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com
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Aaron Ross
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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
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Rick Page
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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
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Brent Adamson
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Product Leadership: How Top Product Managers Create and Launch Successful Products
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Richard Banfield
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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
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Sally Hogshead
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Lovemarks: The Future Beyond Brands
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Kevin Roberts
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The Automatic Customer: Creating a Subscription Business in Any Industry
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John Warrillow
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Outcomes Over Output: Why customer behavior is the key metric for business success
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Joshua Seiden
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Contagious: Why Things Catch On
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Jonah Berger
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