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Building A Story Brand: Clarify Your Message So Customers Will Listen
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Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
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INSPIRED: How to Create Tech Products Customers Love
INSPIRED: How to Create Tech Products Customers Love
from  Marty CaganUsed - very goodBook - Used - very good
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Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
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The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
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The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
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How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
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The Ten Principles Behind Great Customer Experiences (Financial Times)
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Irresistible Consultant's Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom
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Delivering Happiness: A Path to Profits, Passion, and Purpose
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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
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Operations Rules: Delivering Customer Value through Flexible Operations
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Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
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Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty (J-B Lencioni Series)
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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
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Uncommon Service: How to Win by Putting Customers at the Core of Your Business
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The Effortless Experience: Conquering the New Battleground for Customer Loyalty
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Ultimate Question
Ultimate Question
from  Fred ReichheldUsed - very goodBook - Used - very good
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Badass: Making Users Awesome
Badass: Making Users Awesome
from  Kathy SierraUsed - very goodBook - Used - very good
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The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets
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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
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Delivering Happiness: A Path to Profits, Passion, and Purpose
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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
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Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
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Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants
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The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
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