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Thank God It's Monday!: How to Create a Workplace You and Your Customers Love
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Roxanne Emmerich
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Customer Mania!: It's Never Too Late to Build a Customer-Focused Company
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Blanchard, Ken, Jr.
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The Practice of Market and Social Research: An Introduction
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Yvonne McGivern
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The Secrets of Selling: How to Win in Any Sales Situation
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Geoff King
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Beans: Four Principles for Running a Business in Good Times or Bad
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Leslie Yerkes
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Strategic Customer Service: Managing the Customer Experience to Increase Positive Word of Mouth, Build Loyalty, and Maximize Profits
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John Goodman
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Revolutionize Your Customer Experience
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Colin Shaw
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Blogging for Business: Everything You Need to Know and Why You Should Care
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Shel Holtz
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Citizen Marketers: When People Are the Message
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Ben Mcconnell
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The Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage
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Heskett, James L.
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Marketing 2.0: Bridging the Gap Between Seller and Buyer Through Social Media Marketing
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Bernie Borges
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Engage to Win: A Blueprint for Success in the Engagement Economy
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Steve Lucas
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Customer Relationship Management: Creating Competitive Advantage Through Win-Win Relationship Strategies
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Kaj Storbacka
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Management of a Sales Force
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Rosann Spiro
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The Power of Foursquare: 7 Innovative Ways to Get Your Customers to Check in Wherever They Are
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Carmine Gallo
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Services Marketing: European Perspectives
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Lovelock, Christopher H.
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
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Pete Blackshaw
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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
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Joseph Jaffe
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How to Be a Fierce Competitor: What Winning Companies and Great Managers Do in Tough Times
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Fox, Jeffrey J.
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101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms
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Troy Waugh
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Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management: Building Power Power Relationships Between Customer and Brand Equity
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Paul Temporal
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Service Operations Management
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Robert Johnston
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Aftermarketing: How to Keep Customers for Life Through Relationship Marketing
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Vavra, Terry G.
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Beyond World Class: Building Character, Relationships, and Profits
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Ross, Alan M.
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Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
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Jim Joseph
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Lean Customer Development: Building Products Your Customers Will Buy
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Cindy Alvarez
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Positively Outrageous Service: New and Easy Ways to Win Customers for Life
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Gross, T. Scott
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Branded Customer Service: The New Competitive Edge
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Janelle Barlow
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"I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
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Jeanne Bliss
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Customer Loyalty Guaranteed: Create, Lead, and Sustain Remarkable Customer Service
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Bell, Chip R.
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