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INSPIRED: How to Create Tech Products Customers Love
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Marty Cagan
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Delivering Happiness: A Path to Profits, Passion, and Purpose
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Tony Hsieh
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Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
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Alexander Osterwalder
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The Innovators Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
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Christensen, Clayton M.
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Simply Better: Winning and Keeping Customers by Delivering What Matters Most
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Patrick Barwise
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Lean UX: Applying Lean Principles to Improve User Experience
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Jeff Gothelf Edited by Josh Seiden
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Building a Storybrand: Clarify Your Message So Customers Will Listen
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Donald Miller
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Five Star Service
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Michael Heppell
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Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty (J-B Lencioni Series)
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Lencioni, Patrick M.
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Badass: Making Users Awesome
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Kathy Sierra
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Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process (Jossey-Bass Business & Management)
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Galbraith, Jay R.
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The Connected Company
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Dave Gray
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The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
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Uncommon Service: How to Win by Putting Customers at the Core of Your Business
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Frances Frei
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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
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Matthew Dixon
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The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets
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Miller, Robert B.
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The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business
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Christensen, Clayton M.
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The Effortless Experience: Conquering the New Battleground for Customer Loyalty
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Matthew Dixon
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Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
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Robin Lent
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The Connected Company
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Dave Gray
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Service Design for Business: A Practical Guide to Optimizing the Customer Experience
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Ben Reason
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Pricing for Profit: How to Develop a Powerful Pricing Strategy for Your Business
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Peter Hill
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Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
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Seth Godin
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The Ten Principles Behind Great Customer Experiences (Financial Times)
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Matthew Watkinson
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Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously
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Jeff Gothelf
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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
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Fox, Jeffrey J.
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Raving Fans: Revolutionary Approach to Customer Service (The One Minute Manager)
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Kenneth Blanchard
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Outside In: The Power of Putting Customers at the Center of Your Business (UK Edition)
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Harley Manning
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