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INSPIRED: How to Create Tech Products Customers Love
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Marty Cagan
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How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
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Tom McMakin
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The Best Service is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs
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Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty (J-B Lencioni Series)
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Lencioni, Patrick M.
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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
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Fox, Jeffrey J.
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Delivering Happiness: A Path to Profits, Passion, and Purpose
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Tony Hsieh
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Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine
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Jeanne Bliss
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Startupland: How Three Guys Risked Everything to Turn an Idea into a Global Business
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Mikkel Svane
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
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Baxter, Robbie Kellman
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You Can't Teach a Kid to Ride a Bike at a Seminar, 2nd Edition: Sandler Training's 7-Step System for Successful Selling
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David Sandler
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Selling Luxury: Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
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Robin Lent
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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
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Brent Adamson
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Uncommon Service: How to Win by Putting Customers at the Core of Your Business
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Frances Frei
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Ultimate Question
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Fred Reichheld
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Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously
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Jeff Gothelf
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The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
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Fred Reichheld
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The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
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Claes Fornell
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The Connected Company
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Dave Gray
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The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers
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Robert Solomon
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Consumer-Centric Category Management: How to Increase Profits by Managing Categories Based on Consumer Needs
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ACNielsen
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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
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Joe Pulizzi
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Simply Better: Winning and Keeping Customers by Delivering What Matters Most
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Patrick Barwise
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Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process (Jossey-Bass Business & Management)
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Galbraith, Jay R.
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Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet
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Ron Kaufman
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Agile Competitors and Virtual Organizations: Strategies for Enriching the Customer
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Goldman, Steven L.
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Inbound Selling: How to Change the Way You Sell to Match How People Buy
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Brian Signorelli
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The Loyalty Effect. The Hidden Force Behind Growth, Profits, and Lasting Value
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Reichheld, Frederick F.
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Lean UX: Applying Lean Principles to Improve User Experience
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Jeff Gothelf Edited by Josh Seiden
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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
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Klaus P.
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The Three Value Conversations: How to Create, Elevate, and Capture Customer Value at Every Stage of the Long-Lead Sale
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Erik Peterson
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