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Against the Gods: The Remarkable Story of Risk
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Bernstein, Peter L.
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Accounting Made Simple: Accounting Explained in 100 Pages or Less
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Mike Piper
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Lovemarks: The Future Beyond Brands
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Kevin Roberts
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The Alchemy of Finance: The New Paradigm (Wiley Investment Classics)
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George Soros
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Manias, Panics, and Crashes: A History of Financial Crises (Wiley Investment Classics)
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Kindleberger, Charles P.
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Double Your Profits: In Six Months or Less
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Bob Fifer
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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
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Joseph Sugarman
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The History of Money
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Jack Weatherford
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
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Levinson, Jay Conrad
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Hope Is Not a Strategy: The 6 Keys to Winning the Complex Sale
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Rick Page
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Buyology: Truth and Lies About Why We Buy: Truth and Lies about Why We Buy. Broadway Business
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Martin Lindstrom
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two: Violate Them at Your Own Risk
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Al Ries
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
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Hopkins, Claude C.
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Baked in: Creating Products and Businesses That Market Themselves
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Alex Bogusky
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Stochastic Calculus for Finance II: Continuous-Time Models (Springer Finance)
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Steven Shreve
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Buyology: How Everything We Believe About Why We Buy is Wrong
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Martin Lindstrom
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Against the Gods: The Remarkable Story of Risk
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Moore, Geoffrey A.
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate: To Get Customers to Relate to Your Brand
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Schmitt, Bernd H.
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How to Write a Good Advertisement
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Schwab, Victor O.
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An Introduction to High-Frequency Finance
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Ramazan Gencay
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine)
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Jon Steel
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Valuation: Measuring and Managing the Value of Companies (Wiley Finance)
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Tim Koller
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Selling the Invisible: A Field Guide to Modern Marketing
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Harry Beckwith
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The Fall of Advertising and the Rise of PR
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Al Ries
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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Martin Lindstrom
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The Say It With Charts Complete Toolkit
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Gene Zelazny
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
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Moore, Geoffrey A.
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