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    Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
    Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
    from  Adam MorganUsed - goodbook - Used - good
    New €31.00
    You save €22.01 (71%)
    book€8.99
    You save €22.01 (71%)
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    Positioning: The Battle for Your Mind. 20th Anniversary Edition
    Positioning: The Battle for Your Mind. 20th Anniversary Edition
    from  Al RiesUsed - very goodbook - Used - very good
    New €27.00
    You save €13.51 (50%)
    book€13.49
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    Creative Cash Flow Reporting: Uncovering Sustainable Financial Performance
    Creative Cash Flow Reporting: Uncovering Sustainable Financial Performance
    from  Mulford, Charles W.Used - very goodbook - Used - very good
    book€35.50
    €35.50
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    Lovemarks: The Future Beyond Brands
    Lovemarks: The Future Beyond Brands
    from  Kevin RobertsUsed - very goodbook - Used - very good
    book€14.49
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    Selling the Invisible: A Field Guide to Modern Marketing
    Selling the Invisible: A Field Guide to Modern Marketing
    from  Harry BeckwithUsed - very goodbook - Used - very good
    book€6.49
    €6.49
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    Against the Gods: The Remarkable Story of Risk
    Against the Gods: The Remarkable Story of Risk
    from  Bernstein, Peter L.Used - goodbook - Used - good
    New €77.40
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    book€48.99
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    Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
    Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
    from  Martin LindstromUsed - very goodbook - Used - very good
    book€7.49
    €7.49
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    Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books)
    Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books)
    from  Jean-Marie DruUsed - goodbook - Used - good
    book€6.49
    €6.49
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    Emotional Branding: The New Paradigm for Connecting Brands to People
    Emotional Branding: The New Paradigm for Connecting Brands to People
    from  Marc GobeUsed - goodbook - Used - good
    book€6.99
    €6.99
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    Customer Satisfaction Is Worthless Customer Loyalty Is Priceless
    Customer Satisfaction Is Worthless Customer Loyalty Is Priceless
    from  Gitomer, Jeffrey H.Used - very goodbook - Used - very good
    book€8.99
    €8.99
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    Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
    Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
    from  Moore, Geoffrey A.Used - goodbook - Used - good
    book€6.49
    €6.49
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    Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business: 30 Ways to Capture Profit for Your Business
    Profit Patterns: 30 Ways to Anticipate and Profit from Strategic Forces Reshaping Your Business: 30 Ways to Capture Profit for Your Business
    from  Ted MoserUsed - goodbook - Used - good
    book€3.49
    €3.49
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    Strategic Asset Allocation: Portfolio Choice for Long-Term Investors (Clarendon Lectures in Economics)
    Strategic Asset Allocation: Portfolio Choice for Long-Term Investors (Clarendon Lectures in Economics)
    from  Campbell, John Y.Used - goodbook - Used - good
    book€10.99
    €10.99
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    Valuation: Measuring and Managing the Value of Companies (Valuation: Measuring & Managing the Value of Companies)
    Valuation: Measuring and Managing the Value of Companies (Valuation: Measuring & Managing the Value of Companies)
    from  Tim KollerUsed - very goodbook - Used - very good
    book€5.99
    €5.99
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    Baked in: Creating Products and Businesses That Market Themselves
    Baked in: Creating Products and Businesses That Market Themselves
    from  Alex BoguskyUsed - goodbook - Used - good
    book€4.99
    €4.99
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    Brand Leadership: Building Assets In an Information Economy
    Brand Leadership: Building Assets In an Information Economy
    from  Aaker, David A.Used - goodbook - Used - good
    book€3.49
    €3.49
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    The Money of Invention: How Venture Capital Creates New Wealth
    The Money of Invention: How Venture Capital Creates New Wealth
    from  Gompers, Paul A.Used - very goodbook - Used - very good
    book€11.49
    €11.49
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    Econometric Analysis of Cross Section and Panel Data
    Econometric Analysis of Cross Section and Panel Data
    from  Wooldridge, Jeffrey M.Used - goodbook - Used - good
    book€42.49
    €42.49
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    Managing the Customer Experience: Turning Customers Into Advocates (Financial Times)
    Managing the Customer Experience: Turning Customers Into Advocates (Financial Times)
    from  Shaun SmithUsed - very goodbook - Used - very good
    book€6.99
    €6.99
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    The Lovemarks Effect: Mystery, Sensuality and Intimacy at Work
    The Lovemarks Effect: Mystery, Sensuality and Intimacy at Work
    from  Kevin RobertsUsed - goodbook - Used - good
    book€3.02
    €3.02
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    Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower
    Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower
    from  Leif EdvinssonUsed - very goodbook - Used - very good
    book€6.49
    €6.49
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    Strategic Brand Management: Building, Measuring and Managing Brand Equity
    Strategic Brand Management: Building, Measuring and Managing Brand Equity
    from  Keller, Kevin LaneUsed - very goodbook - Used - very good
    book€6.99
    €6.99
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    Lovemarks: The Future Beyond Brands
    Lovemarks: The Future Beyond Brands
    from  Kevin RobertsUsed - very goodbook - Used - very good
    book€6.49
    €6.49
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    Finance
    Finance
    from  Zvi BodieUsed - very goodbook - Used - very good
    book€5.49
    €5.49
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    Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
    Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
    from  Alex SimonsonUsed - goodbook - Used - good
    book€3.49
    €3.49
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    Options as a Strategic Investment
    Options as a Strategic Investment
    from  McMillan, Lawrence G.Used - very goodbook - Used - very good
    book€56.49
    €56.49
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    Absolut: Biography of a Bottle
    Absolut: Biography of a Bottle
    from  Carl HamiltonUsed - very goodbook - Used - very good
    book€5.49
    €5.49
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    The Sarbanes-Oxley Section 404 Implementation Toolkit: Practice Aids for Managers and Auditors
    The Sarbanes-Oxley Section 404 Implementation Toolkit: Practice Aids for Managers and Auditors
    from  Michael RamosUsed - goodbook - Used - good
    book€10.49
    €10.49
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    Book of Guinness Advertising
    Book of Guinness Advertising
    from  Brian SibleyUsed - goodbook - Used - good
    book€14.49
    €14.49
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    Marketing Metrics: 50+ Metrics Every Executive Should Master
    Marketing Metrics: 50+ Metrics Every Executive Should Master
    from  Farris, Paul W.Used - goodbook - Used - good
    book€5.49
    €5.49
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    12Next

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