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    Managing Brand Equity: Capitalizing on the Value of a Brand Name
    Book€4.49
    €4.49

    Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
    Book€4.74
    €4.74

    Brand Relevance: Making Competitors Irrelevant
    New €38.70
    You save €31.21 (80%)
    Book€7.49
    You save €31.21 (80%)
    New €38.70€7.49

    Strategic Market Management: Global Perspectives
    Strategic Market Management: Global Perspectives
    from  Aaker, David A.Used - very goodBook - Used - very good
    Book€12.99
    €12.99

    Brand Leadership: Building Assets In an Information Economy
    Book€3.49
    €3.49

    Management des Markenwerts
    Management des Markenwerts
    from  Aaker, David A.Used - goodBook - Used - good
    Book€31.29
    €31.29

    Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln
    Book€2.33
    €2.33

    Markenrelevanz: Erfolgreich Wettbewerber ausschalten
    Markenrelevanz: Erfolgreich Wettbewerber ausschalten
    from  Aaker, David A.Used - very goodBook - Used - very good
    New €14.95
    You save €13.00 (86%)
    Book€1.95
    You save €13.00 (86%)
    New €14.95€1.95

    Marketing Research
    Marketing Research
    from  Aaker, David A.Used - very goodBook - Used - very good
    Book€8.49
    €8.49

    Building Strong Brands
    Building Strong Brands
    from  Aaker, David A.Used - goodBook - Used - good
    Book€3.99
    €3.99

    Marketing Research: International Edition
    Marketing Research: International Edition
    from  Aaker, David A.Used - very goodBook - Used - very good
    Book€22.99
    €22.99

    Brand Leadership: Building Assets In an Information Economy
    New €24.41
    You save €22.08 (90%)
    Book€2.33
    You save €22.08 (90%)
    New €24.41€2.33

    Le management du capital-marque : analyser, développer et exploiter la valeur des marques
    Book€23.99
    €23.99

    Consumerism, 4th Ed.: Search for the Consumer Interest
    Consumerism, 4th Ed.: Search for the Consumer Interest
    from  Aaker, David A.Used - acceptableBook - Used - acceptable
    New €29.00
    You save €25.51 (87%)
    Book€3.49
    You save €25.51 (87%)
    New €29.00€3.49

    Strategic Market Management
    Strategic Market Management
    from  Aaker, David A.Used - goodBook - Used - good
    Book€1.73
    €1.73

    Brand equity. La gestione del valore della marca (Impresa, comunicazione, mercato)
    Book€14.49
    €14.49

    Brand leadership (Impresa, comunicazione, mercato)
    Brand leadership (Impresa, comunicazione, mercato)
    from  Aaker, David A.Used - acceptableBook - Used - acceptable
    Book€5.99
    €5.99

    Markalama: Başarıya Ulaştıran 20 Temel İlke
    Markalama: Başarıya Ulaştıran 20 Temel İlke
    from  Aaker, David A.Used - very goodBook - Used - very good
    Book€1.73
    €1.73