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    Managing Brand Equity: Capitalizing on the Value of a Brand Name
    book€3.99
    €3.99

    Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
    book€7.49
    €7.49

    Building Strong Brands
    Building Strong Brands
    from  Aaker, David A.Used - goodbook - Used - good
    book€32.41
    €32.41

    Brand Relevance: Making Competitors Irrelevant
    Brand Relevance: Making Competitors Irrelevant
    from  Aaker, David A.Used - very goodbook - Used - very good
    New €38.70
    You save €30.71 (79%)
    book€7.99
    You save €30.71 (79%)
    New €38.70€7.99

    Brand Leadership: Building Assets In an Information Economy
    book€4.49
    €4.49

    Strategisches Markt-Management: Wettbewerbsvorteile Erkennen · Märkte Erschliessen · Strategien Entwickeln
    book€2.49
    €2.49

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    Markenrelevanz: Erfolgreich Wettbewerber ausschalten
    Markenrelevanz: Erfolgreich Wettbewerber ausschalten
    from  Aaker, David A.Used - very goodbook - Used - very good
    New €14.95
    You save €9.46 (63%)
    book€5.49
    You save €9.46 (63%)
    New €14.95€5.49

    Brand Leadership. Die Strategie für Siegermarken (Lila)
    book€9.49
    €9.49

    Marketing Research
    Marketing Research
    from  Aaker, David A.Used - very goodbook - Used - very good
    book€15.49
    €15.49

    Marketing Research: International Edition
    Marketing Research: International Edition
    from  Aaker, David A.Used - very goodbook - Used - very good
    book€21.99
    €21.99

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