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Marketing: Grundlagen für Studium und Praxis
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Manfred Bruhn
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Dienstleistungsmanagement: Grundlagen – Konzepte – Instrumente
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Sabine Haller
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AGILE EVOLUTION: Eine Anleitung zur agilen Transformation
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Marko Lasnia
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Der Konkurrenz ein Kundenerlebnis voraus: Customer Experience Management - 111 Tipps zu Touchpoints, die Kunden begeistern
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Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
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Matt Johnson
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B2B-Online-Marketing und Social Media: Handlungsempfehlungen und Best Practices
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Kreutzer, Ralf T.
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Wirkstoff Werbetext: Storytelling on- und offline. Für Konzeptioner, Werbetexter, Grafiker, Autoren, Redakteure und Auftraggeber
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Albert Heiser
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Green Marketing 4.0: Ein Marketing-Guide für Green Davids und Greening Goliaths
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Andrea Grimm
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Marketingübungen: Basiswissen, Aufgaben, Lösungen. Selbstständiges Lerntraining für Studium und Beruf
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Manfred Bruhn
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The Forever Transaction: How To Build A Subscription Model So Compelling, Your Customers Will Never Want To Leave
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Baxter, Robbie Kellman
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Die Zukunft des Autohandels: Vertrieb und Konsumentenverhalten im Wandel - Wie das Auto benutzt, betrachtet und gekauft wird
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Anders Parment
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Das Fan-Prinzip: Mit emotionaler Kundenbindung Unternehmen erfolgreich steuern
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Roman Becker
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Marktforschung: Grundlagen und praktische Anwendungen (De Gruyter Studium)
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Jörg Koch
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Verkaufen an Top-Entscheider: Wie Sie mit Vision Selling Gewinn bringende Geschäfte in der Chefetage abschließen
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Stephan Heinrich
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Marktforschung der Zukunft - Mensch oder Maschine: Bewährte Kompetenzen in neuem Kontext
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Bernhard Keller
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Basiswissen Allgemeine Betriebswirtschaftslehre: Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende
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Gerd-Inno Spindler
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Moderne Marketing-Kommunikation: Grundlagen, Prozess und Management markt- und kundenorientierter Unternehmenskommunikation
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Jörg Tropp
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Das neue Dorf: Gestalten, um zu überleben - vier Handlungsfelder zum Erhalt dörflicher Gemeinden
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Clemens Renker
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Guten Content schreiben: So produzieren Sie Mehrwert-Content, der gelesen wird und wirkt
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Beatrice Eiring
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Erfolgreich als Handelsvertreter: 9 Bausteine für nachhaltige Beziehungen zu Marktpartnern und mehr Profit
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Andreas Paffhausen
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Fortgeschrittene Multivariate Analysemethoden: Eine anwendungsorientierte Einführung
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Klaus Backhaus
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Agenda HR – Digitalisierung, Arbeit 4.0, New Leadership: Was Personalverantwortliche und Management jetzt nicht verpassen sollten
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Anabel Ternès
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Werbung (Studienwissen kompakt)
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Thomas Heun
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Network Marketing: Chance deines Lebens, Mehr Sicherheit, Mehr Zeit, Unabhängigkeit, Passives Einkommen Geschäftsmöglichkeit der Zukunft für jeden Umsetzbar
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Andreas Walter
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Agile Markenführung: Wie Sie Ihre Marke stark machen für dynamische Märkte
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Annette Bruce
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Handbuch Methoden der empirischen Sozialforschung
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Nina Baur
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Handbuch Marketing-Controlling: Grundlagen – Methoden – Umsetzung
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Christopher Zerres
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Strukturgleichungsmodellierung: Eine anwendungsorientierte Einführung in die Kausalanalyse mit Hilfe von AMOS, SmartPLS und SPSS
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Rolf Weiber
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Partial Least Squares Strukturgleichungsmodellierung: Eine anwendungsorientierte Einführung
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Hair, Joseph F.
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Lebensmittelmarketing: Produktinnovationen – Produktgestaltung – Werbung – Vertrieb
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Christoph Wegmann
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