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Grundlagen des Marketing. Mit eLearning-Zugang "MyLab|Grundlagen Marketing" (Pearson Studium - Economic BWL)
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Philip Kotler
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Good Services: How to Design Services That Work
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Lou Downe
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Erfolgsstrategien für Immobilienmakler: Die wertvollsten Tipps für Akquise, Vermarktung und Abschluss
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Oliver-D. Helfrich
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Basiswissen Allgemeine Betriebswirtschaftslehre: Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende
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Gerd-Inno Spindler
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Basiswissen Marketing: Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende
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Gerd-Inno Spindler
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Noise: Was unsere Entscheidungen verzerrt – und wie wir sie verbessern können
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Daniel Kahneman
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Dienstleistungsmarketing: Grundlagen - Konzepte - Methoden
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Heribert Meffert
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Professionelles Partnermanagement im Lösungsvertrieb
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Robert Klimke
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Marketing (Kompendium der praktischen Betriebswirtschaft)
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Weis, Hans Christian
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Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond
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Pauline Brown
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Think Outside the Frame: Wie Sie durch Framing Wirklichkeit erzeugen. 82 smarte Denkstrategien für Marken, Medien und Politik
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Mario Pricken
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Experteninterviews: Theorien, Methoden, Anwendungsfelder
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Alexander Bogner
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Einführung in die Vermarktung Erneuerbarer Energien: Basics für die Unternehmenspraxis (essentials)
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Christian Friege
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Sales Excellence: Vertriebsmanagement mit System
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Christian Homburg
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30 Minuten Wandel kommunizieren
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Veit Etzold
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Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung
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Christian Homburg
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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
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Rory Sutherland
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Markenidentitätsmodelle: Analyse und Bewertung von Ansätzen zur Erfassung der Markenidentität (essentials)
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Bernd Radtke
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Design Thinking für Dummies
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Christian Müller-Roterberg
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Innovationsmarketing
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Volker Trommsdorff
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Der Supermarkt-Kompass: Informiert einkaufen, was wir essen
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Thilo Bode
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Digitales Pricing: Strategische Preisbildung in der digitalen Wirtschaft mit dem 3-Level-Modell
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Frank Frohmann
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Marktforschung der Zukunft - Mensch oder Maschine: Bewährte Kompetenzen in neuem Kontext
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Bernhard Keller
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Business-Kultur in China: China-Expertise in Werten, Kultur und Kommunikation (essentials)
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Xiaojuan Ma
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Meine Marke: Was Unternehmen authentisch, unverwechselbar und langfristig erfolgreich macht
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Wala, Hermann H.
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Deploy Empathy: A practical guide to interviewing customers
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Michele Hansen
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Marketing Analytics: Perspektiven – Technologien – Anwendungsfelder
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Marion Halfmann
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Mehr Wert: Die Ökonomie des Einzigartigen (Theorie und Gesellschaft)
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Lucien Karpik
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