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Agiles Führen: Führungskompetenzen für die agile Transformation
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Stefanie Puckett
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The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
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Shoshana Zuboff
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Experteninterviews: Theorien, Methoden, Anwendungsfelder
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Alexander Bogner
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Akquise@B2B: Neukundengewinnung im digitalen Zeitalter (Edition Sales Excellence)
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Stephan Heinrich
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Das DJ-Prinzip des Managements: Handlungsorientiertes Wissen für Führen und Entscheiden im digital vernetzten Zeitalter
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Klemens Skibicki
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Business Development: Kundenorientierte Geschäftsfeldentwicklung für erfolgreiche Unternehmen
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Andreas Kohne
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Perspektivwechsel im Employer Branding: Neue Ansätze für die Generationen Y und Z
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Gero Hesse
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Basiswissen Allgemeine Betriebswirtschaftslehre: Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende
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Gerd-Inno Spindler
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Das neue Hardselling: Verkaufen heißt verkaufen - So kommen Sie zum Abschluss
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Martin Limbeck
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Die Zukunft des Autohandels: Vertrieb und Konsumentenverhalten im Wandel - Wie das Auto benutzt, betrachtet und gekauft wird
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Anders Parment
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Influencer Marketing: Für Unternehmen und Influencer: Strategien, Erfolgsfaktoren, Instrumente, rechtlicher Rahmen. Mit vielen Beispielen
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Marlis Jahnke
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Praxisorientiertes Online-Marketing: Konzepte – Instrumente – Checklisten
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Kreutzer, Ralf T.
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Die KI-Entscheidung: Künstliche Intelligenz und was wir daraus machen
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Sven Krüger
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Auftrags- und Projektmanagement: Mastering Business Markets
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Michael Kleinaltenkamp
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Agile Markenführung: Wie Sie Ihre Marke stark machen für dynamische Märkte
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Annette Bruce
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Qualitative Forschungsmethoden: Anwendungsorientiert: vom Insider aus der Marktforschung lernen (Angewandte Psychologie Kompakt)
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Rolf Kirchmair
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Konsumentenverhalten: Konsumenten verstehen – Marketingmaßnahmen gestalten
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Stefan Hoffmann
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Multivariate Analysemethoden: Eine anwendungsorientierte Einführung
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Klaus Backhaus
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The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society
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David Aaker
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Neuromarketing: Grundlagen - Erkenntnisse - Anwendungen
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Gerhard Raab
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Event-Regie: Der spannende Weg vom ersten Konzept zur finalen Show – eine 360-Grad-Betrachtung der Live-Inszenierung
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Monika Graf
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Erfolgreich akquirieren: Instrumente und Methoden der direkten Kundenansprache
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Alexander Verweyen
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Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung
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Christian Homburg
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Marketing im Gesundheitswesen: Einführung - Bestandsaufnahme - Zukunftsperspektiven (FOM-Edition)
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David Matusiewicz
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Praxisleitfaden Franchising: Strategien und Werkzeuge für Franchisegeber und -nehmer
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Hermann Riedl
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Variable Vergütung im Vertrieb: 10 Bausteine für eine motivierende Entlohnung im Außen- und Innendienst
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Heinz-Peter Kieser
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Ogilvy über Werbung im digitalen Zeitalter
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Miles Young
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Multivariate Analysemethoden: Eine anwendungsorientierte Einführung
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Klaus Backhaus
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Kauferverhalten: Grundlagen - Perspektiven - Anwendungen
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Thomas Foscht
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