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Marketing: Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
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Heribert Meffert
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Erfolgsstrategien für Immobilienmakler: Die wertvollsten Tipps für Akquise, Vermarktung und Abschluss
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Oliver-D. Helfrich
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Narrative Economics: How Stories Go Viral and Drive Major Economic Events
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Shiller, Robert J.
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Wirtschaftspsychologie - Grundlagen: 2 in 1 Buch | Den Einfluss der Psychologie in wirtschaftlichen Prozessen durchschauen und gekonnt einsetzen. 46 Phänomene in der Wirtschaft leicht erklärt.
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Florian Wohlmuth
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Verkaufen auf Augenhöhe: Wertschätzend kommunizieren und Kunden nachhaltig überzeugen - ein Workbook
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Oliver Schumacher
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Zur Prüfung vorbereiten in Absatz-, Materialwirtschaft & Logistik (AML): Handlungsspezifische Qualifikationen für Technische Fachwirte
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Holger Stöhr
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Marketing in 100 Minuten: Im Sprint mit Spaß zum Wesentlichen für alle (Opresnik Management Guides, Band 27)
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Opresnik, Marc Oliver
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Noise: Was unsere Entscheidungen verzerrt – und wie wir sie verbessern können
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Daniel Kahneman
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Product Research Rules: A Foundational Guide for Accurate, Accelerated User Research that Delivers Insights in Four Simple Steps
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Lombardo, C. Todd
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Veranstaltungsformate im Vergleich: Entscheidungshilfen zum passgenauen Event (essentials)
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Thorsten Knoll
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Good Services: How to Design Services That Work
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Lou Downe
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Digitalisierung in Marketing und Vertrieb: Richtige Strategien entwickeln und Potentiale der Digitalisierung für mehr Umsatz nutzen
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Norbert Schuster
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Zur Prüfung vorbereiten in Marketing & Vertrieb: Handlungsspezifische Qualifikationen für Wirtschaftsfachwirte
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Holger Stöhr
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Auf den Punkt: Präsentationen pyramidal strukturieren: Erfolgreicher kommunizieren mit klaren Botschaften und ergebnisorientierter Struktur
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Axel Schoof
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Electronic Business
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Wirtz, Bernd W.
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Marketing: Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
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Heribert Meffert
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Das 15-Minuten-Zielgespräch
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Karl Herndl
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Sales Excellence: Vertriebsmanagement mit System
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Christian Homburg
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Employer Brand Management: Arbeitgebermarken aufbauen und steuern
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Benjamin von Walter
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Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It
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Jane Cunningham
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Business-Kultur in China: China-Expertise in Werten, Kultur und Kommunikation (essentials)
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Xiaojuan Ma
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Grundlagen des Marketing. Mit eLearning-Zugang "MyLab|Grundlagen Marketing" (Pearson Studium - Economic BWL)
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Philip Kotler
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Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung
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Werner Thieme
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Pharmamarketing: Ein Leitfaden für die tägliche Praxis
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Thomas Trilling
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Content Marketing: So finden die besten Kunden zu Ihnen: Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen
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Stephan Heinrich
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Markt- und Kundensegmentierung: Kundenorientierte Markterfassung und -bearbeitung (Kohlhammer Edition Marketing)
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Hermann Freter
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Marketingübungen: Basiswissen, Aufgaben, Lösungen. Selbstständiges Lerntraining
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Manfred Bruhn
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Der Supermarkt-Kompass: Informiert einkaufen, was wir essen
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Thilo Bode
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