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BWL – Kompaktes Grundwissen: Eine leicht verständliche Einführung in die Allgemeine Betriebswirtschaftslehre für Praktiker, Selbstständige, Ingenieure und alle, die kein BWL studiert haben
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Johann Graf
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Meine Marke: Was Unternehmen authentisch, unverwechselbar und langfristig erfolgreich macht
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Wala, Hermann H.
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Professionelles Partnermanagement im Lösungsvertrieb
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Robert Klimke
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Erfolgsstrategien für Immobilienmakler: Die wertvollsten Tipps für Akquise, Vermarktung und Abschluss
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Noise: Was unsere Entscheidungen verzerrt – und wie wir sie verbessern können
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Daniel Kahneman
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KI – die neue Intelligenz im Vertrieb: Tools, Einsatzmöglichkeiten und Potenziale von Artificial Intelligence
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Livia Rainsberger
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Veranstaltungsformate im Vergleich: Entscheidungshilfen zum passgenauen Event (essentials)
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Thorsten Knoll
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E-Business kompakt: Grundlagen elektronischer Geschäftsprozesse in der Digitalen Wirtschaft mit über 70 Fallbeispielen
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Tobias Kollmann
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Faktor Mensch im Verkauf: Ein Plädoyer für Leidenschaft und Menschlichkeit im Vertrieb
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Holger Bröer
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Der Erfolg liegt in deiner Hand: Wie du mit dem Prinzip der Handkarte und dem 10-Finger-Modell systematisch den Erfolg deines Unternehmens planst und umsetzt
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Josef Erlacher
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Erfolgreiches Produktmanagement: Tool-Box für das professionelle Produktmanagement und Produktmarketing
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Aumayr, Klaus J.
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Basiswissen Marketing: Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende
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Competitive Intelligence: Strategische Wettbewerbsvorteile erzielen durch systematische Konkurrenz-, Markt- und Technologieanalysen
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Rainer Michaeli
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Agiles Führen: Führungskompetenzen für die agile Transformation
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Stefanie Puckett
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Marketing: Grundlagen marktorientierter Unternehmensführung Konzepte – Instrumente – Praxisbeispiele
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Heribert Meffert
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Einführung in die Vermarktung Erneuerbarer Energien: Basics für die Unternehmenspraxis (essentials)
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Christian Friege
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Marketing in 100 Minuten: Im Sprint mit Spaß zum Wesentlichen für alle (Opresnik Management Guides, Band 27)
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Opresnik, Marc Oliver
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Grundlagen des Marketing. Mit eLearning-Zugang "MyLab|Grundlagen Marketing" (Pearson Studium - Economic BWL)
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Philip Kotler
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Grundlagen des Marketingmanagements: Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung
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Christian Homburg
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Business-Kultur in China: China-Expertise in Werten, Kultur und Kommunikation (essentials)
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Xiaojuan Ma
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Marketing: Einführung in Theorie und Praxis
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Andreas Scharf
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Partial Least Squares Strukturgleichungsmodellierung: Eine anwendungsorientierte Einführung
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Hair, Joseph F.
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Der Supermarkt-Kompass: Informiert einkaufen, was wir essen
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Thilo Bode
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Marktforschung der Zukunft - Mensch oder Maschine: Bewährte Kompetenzen in neuem Kontext
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Bernhard Keller
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Event-Regie: Der spannende Weg vom ersten Konzept zur finalen Show – eine 360-Grad-Betrachtung der Live-Inszenierung
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Monika Graf
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Sales Excellence: Vertriebsmanagement mit System
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Christian Homburg
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Strategisches Vertriebsmanagement: Methoden für den systematischen B2B-Vertrieb im digitalen Zeitalter
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Bernd Scheed
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Marketing (Kompendium der praktischen Betriebswirtschaft)
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Weis, Hans Christian
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Basiswissen Allgemeine Betriebswirtschaftslehre: Quick Guide für (Quer-) Einsteiger, Jobwechsler, Selbstständige, Auszubildende und Studierende
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Gerd-Inno Spindler
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