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Corporate Shitstorm Management (essentials)
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Frank Beham
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Strategischer Wettbewerb: Eine Einführung in die Industrieökonomik (Springer-Lehrbuch)
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Bernd Woeckener
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Systemische Kreativität – der inspirierende Zugang zur Innovation: Oder die Wiederentdeckung der Intuition in der Wirtschaft durch Systemaufstellungen (Verlag für systemische Forschung)
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Jürgen Rippel
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Trends erkennen - Zukunft gestalten: Vom Zukunftswissen zum Markterfolg
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Ralf Deckers
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Nachhaltigkeitsmarketing: Eine fallstudienbasierte Einführung
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Kai-Michael Griese
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Zukunftsmanagement für den Mittelstand: Was Sie tun können und was Sie besser lassen sollten, um auch morgen noch im Geschäft zu sein
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Heino Hilbig
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Konsum: Soziologische, Okonomische und Psychologische Perspektiven (German Edition): Soziologische, ökonomische und psychologische Perspektiven
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Doris Rosenkranz
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Die Zukunft der Marke: Handlungsempfehlungen für eine neue Markenführung
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Peter Haller
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Mediaforschung (Uni-Taschenbücher M)
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Gerlinde Frey-Vor
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Das einfache und emotionale Kauferlebnis: Mit Usability, User Experience und Customer Experience anspruchsvolle Kunden gewinnen
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Johannes Robier
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Marketinggeschichte: Die Genese einer modernen Sozialtechnik
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Hartmut Berghoff
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Konsumentenverhalten im Zeitalter der Mass Customization (essentials)
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Anabel Ternès
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Modellierung des Kundenwertes: Ein branchenübergreifender Ansatz (Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim)
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Viviana Steiner
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Globalisierung: Geschichte der internationalen Wirtschaftsbeziehungen
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Gerold Ambrosius
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Kundenwert im wertorientierten Management: Messung und praktische Anwendung
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Wolfgang Lennartz
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Enterprise Social Networks: Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
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Alexander Rossmann
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Verbrauchte Verbraucher: Warum über die Sprache von Unternehmen mal kurz gesprochen werden sollte
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Kastens, Inga Ellen
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Wettbewerbsvorteile durch Wissen: Knowledge Management, CRM und Change Management verbinden
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Bernhard Mescheder
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Mobile Research: Grundlagen und Zukunftsaussichten für die Mobile Marktforschung
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Axel Theobald
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Marketing Arbeitsbuch: Aufgaben - Fallstudien - Lösungen
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Heribert Meffert
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Käuferverhalten: Basiswissen für Kaufentscheidungen von Konsumenten und Organisationen. Mit Aufgaben und Lösungen
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Werner Pepels
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Tourismusmarktforschung: Ein praxisorientierter Leitfaden für Touristik und Fremdenverkehr
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Erwin Seitz
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Marketingforschung und Käuferverhalten
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Heribert Meffert
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Identitätsorientiertes Markenmanagement: Grundlagen und Methoden für bessere Verkaufserfolge
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Günter Hofbauer
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Marketing messbar machen: Die 50 wichtigsten Methoden aus dem Marketing, die jeder Manager kennen sollte (Pearson Studium - Business)
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Farris, Paul W.
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Handbücher Unternehmenspraxis: Marktforschung: Wie Sie Erfolg versprechende Zielgruppen finden. Buch
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Dietmar Pfaff
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Dialogmarketing Perspektiven 2019/2020: Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Deutscher Dialogmarketing Verband e.V.
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Commodity Marketing: Grundlagen - Besonderheiten - Erfahrungen
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Margit Enke
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Interviewer- und Befragtenverhalten: Theoretische Ansätze und Methodische Konzepte (Studien zur Sozialwissenschaft) (German Edition)
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Jost Reinecke
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