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Marktforschung der Zukunft - Mensch oder Maschine: Bewährte Kompetenzen in neuem Kontext
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Bernhard Keller
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Agile Marketing: Marketing in dynamischen Zeiten: Mindset – Methoden – Tools
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Jens Kröger
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Praxishandbuch Marketing: Grundlagen und Instrumente
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Dietmar Pfaff
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Schlüsselfaktoren im E-Commerce: Innovationen, Skaleneffekte, Daten und Kundenzentrierung (essentials)
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Dominik Große Holtforth
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Marktforschung: Eine praxisorientierte Einführung
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Alexander Magerhans
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Die chinesische KI-Revolution: Konsumverhalten, Marketing und Handel: Wie China mit Künstlicher Intelligenz die Wirtschaftswelt verändert
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Claudia Bünte
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Praxishandbuch City- und Stadtmarketing
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Heribert Meffert
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Retourenmanagement im Online-Handel: Kundenverhalten beeinflussen und Kosten senken (essentials)
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Frank Deges
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Markenpsychologie: Wie Marken wirken – Was Marken stark macht
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Gert Gutjahr
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Schlüsselfaktoren im E-Commerce: Innovationen, Skaleneffekte, Datenorientierung und Kundenzentrierung (essentials)
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Dominik Große Holtforth
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Markt- und Werbepsychologie: Ein Lehrbuch
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Klaus Moser
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User Experience Identity: Mit Neuropsychologie digitale Produkte zu Markenbotschaftern machen
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Felix van de Sand
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Mediaplanung: Methodische Grundlagen und praktische Anwendungen
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Fritz Unger
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Qualitative Marktforschung: Konzepte - Methoden - Analysen
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Renate Buber
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Neuro-Advertising: Gehirngerechte Werbung für mehr Erfolg in Ihrem Markt
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Elke Schwarz
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Kaufprozessorientiertes Marketing: Stop Branding, Start Selling!: Wie neueste Erkenntnisse aus der Verhaltensforschung und den Neurowissenschaften Marketing und Vertrieb beflügeln
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Marc Rutschmann
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Praktische Preis- und Konditionenpolitik: Sicher kalkulieren, flexibel steuern, rentabel gestalten
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Valentin Kailing
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Der Direktvertrieb in Mehrkanalstrategien: Eine Einführung mit Beispielen für die Umsetzung (essentials)
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Christian Friege
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Zukunft der Marktforschung: Entwicklungschancen in Zeiten von Social Media und Big Data
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Bernhard Keller
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Sustainable Marketing Management: Grundlagen und Cases
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Heribert Meffert
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Begeistern!: Das Praxishandbuch für agile Innovation
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Uwe Weinreich
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Käuferverhalten: Eine marketingorientierte Einführung (Uni-Taschenbücher M)
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Alfred Kuß
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Online-Spendenaktionen: Gezielt planen und erfolgreich umsetzen (Edition Fundraising)
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Sonja Harken
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Video-Marketing mit YouTube: Video-Kampagnen strategisch planen und erfolgreich managen
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Christoph Seehaus
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Service Business Development: Strategien – Innovationen – Geschäftsmodelle. Band 1 (Forum Dienstleistungsmanagement)
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Manfred Bruhn
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Vertrieb für Logistikdienstleister: Aufgaben, Organisation und Instrumente
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Bernhard Kaschek
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Wirtschaftspsychologie
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Dieter Frey
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Kulturmarketing: Grundlagen - Konzepte - Instrumente
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Lorenz Pöllmann
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Wissenschaftliche Umfragen: Methoden und Fehlerquellen
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Uwe Engel
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Marken- und Kommunikationsmanagement im B-to-B-Geschäft: Clever positionieren, erfolgreich kommunizieren
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Peter Masciardi
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