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Kundenorientierung und Kundenservice in der Touristik: Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen
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Oliver Ratajczak
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E-Business kompakt: Grundlagen elektronischer Geschäftsprozesse in der Digitalen Wirtschaft mit über 70 Fallbeispielen
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Tobias Kollmann
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Marketing im Gesundheitswesen: Einführung - Bestandsaufnahme - Zukunftsperspektiven (FOM-Edition)
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David Matusiewicz
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Erfolgreich akquirieren: Instrumente und Methoden der direkten Kundenansprache
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Alexander Verweyen
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Stadtmarketing: Grundlagen, Analysen, Praxis
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Thomas Breyer-Mayländer
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Marketing: Grundlagen für Studium und Praxis
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Manfred Bruhn
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Kampagnen führen: Potenziale professioneller Kommunikation im digitalen Zeitalter
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Dominik Pietzcker
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B2B-Online-Marketing und Social Media: Handlungsempfehlungen und Best Practices
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Kreutzer, Ralf T.
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Wirkstoff Werbetext: Storytelling on- und offline. Für Konzeptioner, Werbetexter, Grafiker, Autoren, Redakteure und Auftraggeber
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Albert Heiser
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Marketingübungen: Basiswissen, Aufgaben, Lösungen. Selbstständiges Lerntraining für Studium und Beruf
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Manfred Bruhn
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Internationales Business Development: Export-Märkte, Risikoanalyse, Strategien
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Hatto Brenner
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Der Messecoach: Mit frischen Kontakten und höherer Kontaktqualität zu neuen Kunden und mehr Umsatz
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Thomas Dehghan
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Das neue Dorf: Gestalten, um zu überleben - vier Handlungsfelder zum Erhalt dörflicher Gemeinden
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Clemens Renker
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Aktive Krisenkommunikation: Erste Hilfe für Management und Krisenstab (essentials)
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Wolfgang Immerschitt
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Fortgeschrittene Multivariate Analysemethoden: Eine anwendungsorientierte Einführung
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Klaus Backhaus
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Variable Vergütung im Vertrieb: 10 Bausteine für eine motivierende Entlohnung im Außen- und Innendienst
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Heinz-Peter Kieser
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Crashkurs Service-Exzellenz: So heben Sie sich durch herausragenden Service vom Onlinehandel ab
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Falk Hecker
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Werbung (Studienwissen kompakt)
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Thomas Heun
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Network Marketing: Chance deines Lebens, Mehr Sicherheit, Mehr Zeit, Unabhängigkeit, Passives Einkommen Geschäftsmöglichkeit der Zukunft für jeden Umsetzbar
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Andreas Walter
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Das 15-Minuten-Zielgespräch
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Karl Herndl
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Dienstleistungsmanagement: Grundlagen – Konzepte – Instrumente
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Sabine Haller
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Der Konkurrenz ein Kundenerlebnis voraus: Customer Experience Management - 111 Tipps zu Touchpoints, die Kunden begeistern
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Karin Glattes
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Vernetze Mitarbeiter, stifte Sinn: Employee Relationship Management am Beispiel eines Hidden Champions
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Schoiswohl, Martin A.
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Partial Least Squares Strukturgleichungsmodellierung: Eine anwendungsorientierte Einführung
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Hair, Joseph F.
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AGILE EVOLUTION: Eine Anleitung zur agilen Transformation
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Marko Lasnia
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Citymanagement: Innenstadt-Belebung mit System - starke Zentren mit Erlebnisqualität gestalten
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Frank Manfrahs
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Competitive Intelligence: Strategische Wettbewerbsvorteile erzielen durch systematische Konkurrenz-, Markt- und Technologieanalysen
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Rainer Michaeli
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Mit Dienstleistungen wachsen: Wie Sie mit der 5-Schritte-Methodik die Wettbewerbsposition Ihres Unternehmens spürbar verbessern
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Marcello Camerin
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Data-Driven Marketing und der Erfolgsfaktor Mensch: Schlüsselfaktoren und Kernkompetenzen für das Marketing der Zukunft
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Klaus Lutz
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Kundennutzen – Schlüssel zum Verkaufserfolg: Wie Sie Mehrwert bieten, Preise leichter durchsetzen und Profitabilität sichern
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Thomas Menthe
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