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Event-Technik: Technisches Basiswissen für erfolgreiche Veranstaltungen (essentials)
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Holger Syhre
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B2B eCommerce: Grundlagen, Geschäftsmodelle und Best Practices im Business-to-Business Online-Handel
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Gerrit Heinemann
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Marketing: Grundlagen für Studium und Praxis
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Manfred Bruhn
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Markenführung mit Archetypen: Von Helden und Zerstörern: ein neues archetypisches Modell für das Markenmanagement (essentials)
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Pätzmann, Jens Uwe
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Faktor Mensch im Verkauf: Ein Plädoyer für Leidenschaft und Menschlichkeit im Vertrieb
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Holger Bröer
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Business Development: Kundenorientierte Geschäftsfeldentwicklung für erfolgreiche Unternehmen
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Andreas Kohne
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Marketingmanagement: Die Grundlagen des Marketing einfach erklärt
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Max Mittelstaedt
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Professionelles Partnermanagement im Lösungsvertrieb
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Robert Klimke
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Das Fan-Prinzip: Mit emotionaler Kundenbindung Unternehmen erfolgreich steuern
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Roman Becker
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Akquise@B2B: Neukundengewinnung im digitalen Zeitalter (Edition Sales Excellence)
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Stephan Heinrich
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Marketing: Grundlagen und Praxis: Ein managementorientierter Ansatz (Opresnik Management Guides, Band 24)
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Opresnik, Marc Oliver
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Grundlagen des E-Commerce: Strategien, Modelle, Instrumente
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Frank Deges
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Moderne Methoden der Marktforschung: Kunden besser verstehen (FOM-Edition)
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Oliver Gansser
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F.I.T. zur IHK-Prüfung in Marketing & Vertrieb: Handlungsspezifische Qualifikationen für Wirtschaftsfachwirte (Fachbücher für Fortbildung & Studium)
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Holger Stöhr
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Dienstleistungsmarketing: Grundlagen - Konzepte - Methoden
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Heribert Meffert
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Führung von Vertriebsorganisationen: Strategie - Koordination - Umsetzung (Edition Sales Excellence)
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Lars Binckebanck
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Das neue Hardselling: Verkaufen heißt verkaufen - So kommen Sie zum Abschluss
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Martin Limbeck
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Perspektivwechsel im Employer Branding: Neue Ansätze für die Generationen Y und Z
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Gero Hesse
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Markenpolitik: Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte
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Carsten Baumgarth
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Partial Least Squares Strukturgleichungsmodellierung: Eine anwendungsorientierte Einführung
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Hair, Joseph F.
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Experteninterviews: Theorien, Methoden, Anwendungsfelder
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Alexander Bogner
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Leitfaden Relevanz im Marketing
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Torsten Schwarz
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Pharmamarketing: Ein Leitfaden für die tägliche Praxis
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Thomas Trilling
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Qualitätsmanagement für Dienstleistungen: Handbuch für ein erfolgreiches Qualitätsmanagement. Grundlagen - Konzepte - Methoden
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Manfred Bruhn
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Employer Brand Management: Arbeitgebermarken aufbauen und steuern
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Benjamin von Walter
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Leitfaden personalisierte Dialoge
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Torsten Schwarz
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Corporate Social Responsibility und Marketing: Eine Einführung in das Transformative Marketing in Theorie und Praxis (essentials)
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Marcel Stierl
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Verkaufspsychologie im Online-Marketing: Wie Sie Kunden magisch anziehen
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Christian Tembrink
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Konsumentenverhalten: Konsumenten verstehen – Marketingmaßnahmen gestalten
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Stefan Hoffmann
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