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Verkaufsfaktor Kundennutzen: Konkreten Bedarf ermitteln, aus Kundensicht argumentieren, maßgeschneiderte Lösungen präsentieren
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Christian Sickel
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Permission Marketing: Kunden wollen wählen können. Wie Sie aus Fremden Freunde machen und wie Freunde zu treuen Kunden werden. (NetInvestor)
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Seth Godin
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Der Website-Coach. Profi-Tipps für einen starken Website-Auftritt - dem Herzstück in Ihrem Trainermarketing (Edition Training aktuell)
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Kerstin Boll
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Achtsamkeit und Resilienz im Leben: Die Schlüssel zum Erfolg (W.I.N Women in Network®)
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Petra Polk
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Eine Beschwerde ist ein Geschenk. Der Kunde als Consultant
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Janelle Barlow
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CRM goes digital: Digitale Kundenschnittstellen in Marketing, Vertrieb und Service exzellent gestalten und nutzen (Edition Sales Excellence)
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Martin Stadelmann
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Marketing und Kundenmanagement: Strategien und Instrumente erfolgreicher Kundengewinnung und Kundenpflege
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Stark, Dr. Heinz
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Leitfaden Personalisierung - Mehr Umsatz mit Marketing Automation
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Gabriele Braun
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Sales Performance Management: Exzellenz im Vertrieb mit ganzheitlichen Steuerungskonzepten
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Mario Pufahl
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Tue dem Kunden Gutes - und rede darüber!: Mehr Erfolg durch die richtige Servicekommunikation
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Sabine Hübner
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Ausstrahlung: Mit einfachen Tricks zu mehr Ausstrahlung, Anziehungskraft, Attraktivität und Autorität (Authentisches Charisma und anziehende Persönlichkeit)
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Marlene Maier
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Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
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Anne Janzer
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Errors in Organizations (SIOP Organizational Frontiers)
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Hofmann, David A.
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Kundenorientierung: Grundlagen, Modelle und Best Practices für eine erfolgreiche Transformation
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Jörg Staudacher
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Das beste Anderssein ist Bessersein: Wie Kundenbegeisterung gelingt!
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Sabine Hübner
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Kundenakquise im GaLaBau leicht gemacht: Praxis Betriebsführung. Mit praktischen Beispielen und Checklisten leicht und kompetent
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Holger Gloszeit
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Die ultimative Frage. Mit dem Net Promoter Score zu loyalen Kunden und profitablem Wachstum
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Fred Reichheld
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Handbücher Unternehmenspraxis: Wie man Kunden gewinnt: Das Leitbuch erfolgreicher Verkaufspraxis. Buch
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Goldmann, Heinz M.
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Kundenbeziehungsmanagement im digitalen Zeitalter: Konzepte, Erfolgsfaktoren, Handlungsideen (Kundenzentrierte Unternehmensführung)
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Kreutzer, Ralf T.
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The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture
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Robert Spector
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Jeder Kunde zählt: Kundenzentrierung einfach umsetzen. Das Workbook
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Dana Arzani
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Visual Selling: Das Arbeitsbuch für Live-Visualisierungen im Kundengespräch
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Miriam Hamel
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Dienstleistungs-Management: Einführung in Strategien und Prozesse bei persönlichen Dienstleistungen
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Thomas Bieger
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Erfolgreich verkaufen im B2B
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Hartmut Sieck
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Grundzüge des Marketings: 2. überarbeitete Auflage (Schriftenreihe Management Basics - BWL für Studium und Karriere)
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Jörn Redler
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Kundenakquise
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Tanja Hartwig
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Reklamationsmanagement als Reklame: Beschwerden managen, Kunden zurückgewinnen, mehr verkaufen
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Doris Stempfle
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Beschwerden und Reklamationen managen: Kritische Kunden sind gute Kunden! (Beltz Weiterbildung)
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Udo Haeske
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Erfolgreiches Beschwerdemanagement. Wege zu Prozessverbesserungen und Kundenzufriedenheit
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Oliver Ratajczak
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Das Leuchtturm-Prinzip: Wie Sie die richtigen Kunden gewinnen
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Stacey Hall
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