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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Moore, Geoffrey A.
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Scaling Lean: Mastering the Key Metrics for Startup Growth
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Ash Maurya
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The Hoshin Kanri Memory Jogger: Process, Tools and Methodology for Successful Strategic Planning
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Joseph Colletti
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Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist
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Brad Feld
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The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business
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Mary Gehlhar
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Startup Playbook
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David Kidder
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The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
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Eric Ries
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Do Cool Sh*t: Quit Your Day Job, Start Your Own Business, and Live Happily Ever After
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Miki Agrawal
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Effectual Entrepreneurship
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Stuart Read
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The CustomerCentric Selling Field Guide to Prospecting and Business Development: Techniques, Tools, and Exercises to Win More Business (Business Books)
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Gary Walker
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If You Really Want to Change the World: A Guide to Creating, Building, and Sustaining Breakthrough Ventures
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Henry Kressel
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The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business
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Rolf Jensen
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The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World (Center for Public Leadership)
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John Elkington
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Beyond Measure: The Big Impact of Small Changes (TED Books)
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Margaret Heffernan
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Moore, Geoffrey A.
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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
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Guy Kawasaki
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Scaling Software Agility: Best Practices for Large Enterprises (Agile Software Development)
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Dean Leffingwell
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The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
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Eric Ries
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Winning in Emerging Markets: A Road Map for Strategy and Execution
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Tarun Khanna
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New to Big: How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth
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David Kidder
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Brewing Up a Business: Adventures in Beer from the Founder of Dogfish Head Craft Brewery
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Sam Calagione
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Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity
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Douglas Rushkoff
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Choose: The Single Most Important Decision Before Starting Your Business
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Ryan Levesque
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The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up
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Bo Burlingham
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The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking
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Marc Sniukas
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The Service Startup: Design Thinking gets Lean
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Tenny Pinheiro
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She Means Business: Turn Your Ideas into Reality and Become a Wildly Successful Entrepreneur
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Carrie Green
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Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
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Guy Kawasaki
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Founder's Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup (Kauffman Foundation Series on Innovation and Entrepreneurship)
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Noam Wasserman
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