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INSPIRED: How to Create Tech Products Customers Love
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Marty Cagan
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The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
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Ben Horowitz
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Traction: How Any Startup Can Achieve Explosive Customer Growth
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Gabriel Weinberg
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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
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Moore, Geoffrey A.
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Start It Up: Why Running Your Own Business is Easier Than You Think
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Luke Johnson
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Moore, Geoffrey A.
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From Alchemy To Ipo: The Business of Biotechnology
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. Robbins-roth
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Be More Pirate: Or How to Take On the World and Win
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Sam Conniff Allende
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Digital Transformation Playbook: Rethink Your Business for the Digital Age. Columbia Business School Publishing
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Rogers, David L.
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Moore, Geoffrey A.
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Scaling up Excellence
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Hayagreeva Rao
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Matchmakers: The New Economics of Multisided Platforms
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Evans, David S.
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Going Self-Employed: How to Start Out in Business on Your Own
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Steve Gibson
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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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Eric Ries
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Zone to Win: Organizing to Compete in an Age of Disruption
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Moore, Geoffrey A.
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Entrepreneur: Building Your Business From Start to Success
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Lars Tvede
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Don´t Buy this Book
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Bruijn, Anne de
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Disciplined Entrepreneurship: 24 Steps to a Successful Startup
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Bill Aulet
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Make Your Idea Matter: Stand out with a better story
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Bernadette Jiwa
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How to Make Millions with Your Ideas: An Entrepreneur's Guide
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Kennedy, Dan S.
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Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
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Ash Maurya
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Platform Strategy: How to Unlock the Power of Communities and Networks to Grow Your Business
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Reillier, Laure Claire
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Instant Referrals: How to Turn Existing Customers into Your #1 Promoters (Instant Success)
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Bradley Sugars
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The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World (Center for Public Leadership)
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John Elkington
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