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Value-Added Selling: How to Sell More Profitably, Confidently and Professionally by Competing on Value, Not Price
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Tom Reilly
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Market-Based Management: Strategies for Growing Customer Value and Profitability
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Roger Best
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Le Merchandising (Fonctions de l'entreprise)
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Jean-Emile Masson
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Beyond Traditional Marketing: Innovations in Marketing Practice (Imd Executive Development Series)
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Kamran Kashani
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Secrets of Word-of-mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
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George Silverman
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The Sales Leaders Playbook: Stop Managin: Start Coaching. How to Build Winning Teams: Stop Managing, Start Coaching
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Nathan Jamail
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SERVICES MARKETING
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Valerie Zeithaml
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Strategic Marketing
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Cravens
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Principles and Practice of Marketing
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David Jobber
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Marketing: An Introduction
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Gary Armstrong
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Selling (Essential Managers)
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DK
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The Secrets of Selling: How to Win in Any Sales Situation
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Geoff King
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MBA in a Book: Fundamental Principles of Business, Sales, and Leadership
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Leslie Pockell
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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Mark Earls
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Kellogg on Marketing: The Kellogg Marketing Faculty Northwestern University
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Dawn Iacobucci
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Brand Spirit: How Cause Related Marketing Builds Brands (Business)
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Hamish Pringle
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Leapfrogging the Competition: Five Giant Steps to Market Leadership
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Oren Harari
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The Obvious
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Bill Walsh
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Cold Calling Techniques That Really Work
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Stephan Schiffman
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Endless Referrals: Network Your Everyday Contacts Into Sales, New & Updated Edition
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Bob Burg
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International Marketing
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Cateora, Philip R.
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Zero to One Million: How I Built a Company to $1 Million in Sales... and How You Can, Too: How to Drive a Company to $1,000,000 in Sales
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Allis, Ryan P.
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Management of a Sales Force (McGraw-Hill/Irwin Series in Marketing)
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Spiro, Rosann L.
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Selling and Sales Management
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David Jobber
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Selling Sucks: How to Stop Selling and Start Getting Prospects to Buy!
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Rumbauskas, Frank J.
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The Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and
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Shannon Belew
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Competing on Value
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Mack Hanan
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Dictionary of Retailing and Merchandising: An Authorative Reference to Buying Merchandising and Visual Display, Retail Advertising (National Retail Federation)
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Rosenberg, Jerry M.
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