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Research

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The Smart Organization: Creating Value Through Strategic R&D
The Smart Organization: Creating Value Through Strategic R&D
from  David MathesonUsed - goodBook - Used - good
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When Ads Work: New Proof That Advertising Triggers Sales
When Ads Work: New Proof That Advertising Triggers Sales
from  Jones, John PhilipUsed - goodBook - Used - good
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Consumer Psychology for Marketing
Consumer Psychology for Marketing
from  Gordon FoxallUsed - goodBook - Used - good
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Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)
Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Financial Times Series)
from  Farris, Paul W.Used - very goodBook - Used - very good
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Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Metrics: 50+ Metrics Every Executive Should Master
from  Farris, Paul W.Used - very goodBook - Used - very good
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A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
from  Dan SirokerUsed - very goodBook - Used - very good
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Consumer Behaviour. A European Perspective
Consumer Behaviour. A European Perspective
from  Michael SolomonUsed - goodBook - Used - good
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How Cool Brands Stay Hot: Branding to Generation Y
How Cool Brands Stay Hot: Branding to Generation Y
from  Mattias BehrerUsed - very goodBook - Used - very good
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The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado
The Chasm Companion: A Fieldbook to Crossing the Chasm and Inside the Tornado
from  Paul WiefelsUsed - goodBook - Used - good
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The Art & Science of Interpreting Market Research Evidence: Telling True and Powerful Stories from Market Research Data
The Art & Science of Interpreting Market Research Evidence: Telling True and Powerful Stories from Market Research Data
from  David SmithUsed - goodBook - Used - good
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Consumer Behavior: Building Marketing Strategy
Consumer Behavior: Building Marketing Strategy
from  Hawkins, Del I.Used - goodBook - Used - good
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Focus: The Future of Your Company Depends on It
Focus: The Future of Your Company Depends on It
from  Al RiesUsed - very goodBook - Used - very good
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Marketing Research: An Applied Orientation (Prentice Hall international editions)
Marketing Research: An Applied Orientation (Prentice Hall international editions)
from  Malhotra, Naresh K.Used - goodBook - Used - good
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Brandwashed
Brandwashed
from  Martin LindstromUsed - goodBook - Used - good
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
from  De Mooij, Marieke K.Used - goodBook - Used - good
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Marketing Research
Marketing Research
from  Dawn IacobucciUsed - very goodBook - Used - very good
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Consumerology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping
Consumerology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping
from  Philip GravesUsed - very goodBook - Used - very good
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Marketing Research: International Edition
Marketing Research: International Edition
from  Aaker, David A.Used - very goodBook - Used - very good
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Marketing Research
Marketing Research
from  Aaker, David A.Used - acceptableBook - Used - acceptable
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Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind: The Story of the Conversion Model
Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind: The Story of the Conversion Model
from  Jan HofmeyrUsed - very goodBook - Used - very good
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Consumer Behavior (The Dryden Press Series in Marketing)
Consumer Behavior (The Dryden Press Series in Marketing)
from  Engel, James F.Used - goodBook - Used - good
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Consumer Behavior. A Strategic Approach
Consumer Behavior. A Strategic Approach
from  Henry AssaelUsed - very goodBook - Used - very good
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Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection)
Leadership Development in a Global World: The Role of Companies and Business Schools (IESE Business Collection)
from  J. CanalsUsed - very goodBook - Used - very good
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Eveolution: Understanding Woman--Eight Essential Truths That Work in Your Business and Your Life
Eveolution: Understanding Woman--Eight Essential Truths That Work in Your Business and Your Life
from  Faith PopcornUsed - goodBook - Used - good
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Statistics for Marketing and Consumer Research
Statistics for Marketing and Consumer Research
from  Mario MazzocchiUsed - goodBook - Used - good
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Married to the Brand: Why Consumers Bond with Some Brands for Life
Married to the Brand: Why Consumers Bond with Some Brands for Life
from  McEwen, William J.Used - very goodBook - Used - very good
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Brand Hijack: Marketing Without Marketing
Brand Hijack: Marketing Without Marketing
from  Alex WipperfurthUsed - goodBook - Used - good
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Product Design and Development
Product Design and Development
from  Ulrich, Karl T.Used - goodBook - Used - good
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Marketing Research: Tools and Techniques
Marketing Research: Tools and Techniques
from  Nigel BradleyUsed - goodBook - Used - good
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Why People Buy
Why People Buy
from  John O'ShaughnessyUsed - very goodBook - Used - very good
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