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This is Marketing: You Can’t Be Seen Until You Learn To See
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Seth Godin
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Badass: Making Users Awesome
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Kathy Sierra
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Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
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Marty Neumeier
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Consumerology, New Edition: The Truth about Consumers and the Psychology of Shopping
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Philip Graves
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Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business
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Adele Revella
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How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation
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Els Dragt
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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
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Mark Jeffery
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The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
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Thomas Barta
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Brand Sense: Sensory Secrets Behind the Stuff We Buy
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Martin Lindstrom
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Consumer Behavior: Buying, Having, and Being, Global Edition
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Solomon, Michael R.
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Viral Loop
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Adam Penenberg
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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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Jean-Noël Kapferer
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The Long Tail: Why the Future of Business Is Selling Less of More
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Chris Anderson
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Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age
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Hiltzik, Michael A.
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How Customers Think: Essential Insights Into the Mind of the Market
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Gerald Zaltman
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Decoded: The Science Behind Why We Buy
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Phil Barden
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Emotional Branding: The New Paradigm for Connecting Brands to People, Updated and Revised Edition
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Marc Gobe
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The 22 Immutable Laws of Branding: How to Build a Product or Service into a Wolrd-Class Brand
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Al Ries
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
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Marti Barletta
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Tableau For Dummies (For Dummies (Computer/Tech))
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Molly Monsey
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Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy
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Bill Stinnett
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Invisible Influence: The Hidden Forces that Shape Behavior
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Jonah Berger
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
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Mike Grigsby
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Trend-Driven Innovation: Beat Accelerating Customer Expectations
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Henry Mason
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Buyology: Truth and Lies About Why We Buy: Truth and Lies About Why We Buy and the New Science of Desire
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Martin Lindstrom
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A / B Testing: The Most Powerful Way to Turn Clicks Into Customers
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Dan Siroker
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