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Product Design and Development
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Ulrich, Karl T.
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Marketing Research: Tools and Techniques
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Nigel Bradley
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Why People Buy
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John O'Shaughnessy
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Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible
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LaBonte, David A.
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Consumer Behaviour: A European Perspective (Business)
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Gerrit Antonides
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Basic Marketing Research. College Edition
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Brown, Tom J.
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Marketing Research: Methodological Foundations
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Churchill, Gilbert A.
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Tomorrow People: Mapping the Needs and Desires of Tomorrow's Customers Now
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Raymond Martin
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Marketing Research
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Burns, Alvin C.
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Billions. Selling to the New Chinese Consumer
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Tom Doctoroff
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How Hits Happen: Forecasting Predictability in a Chaotic Marketplace
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Winslow Farrell
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Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy
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John Rosen
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Keyword Intelligence: Keyword Research for Search, Social, and Beyond
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Ron Jones
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Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality (Forschungs-/Entwicklungs-/Innovations-Management)
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Sales Coaching by Benedict: Sales Success with Clear Structures and with Heart
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Karl Herndl
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Ethnography for Marketers: A Guide to Consumer Immersion (NULL)
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Mariampolski, Dr. Hy
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Creativity and Data Marketing: A Practical Guide to Data Innovation (Marketing Science)
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Becky Wang
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Perspectives in Consumer Behaviour
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Kassarjian, Harold H.
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Marketing to and Through Kids
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Guber, Selina S.
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Consumer Behaviour and Marketing Strategy, International edition (Mcgraw-Hill/Irwin Series in Marketing)
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Peter, J. P.
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Consumer Behavior and Managerial Decision Making
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Kardes, Frank R.
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Supplement: Marketing Research: An Applied Orientation - Marketing Research: An Applied Orientation and SPSS 14.0 Student CD: Inte
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Malhotra, Naresh K.
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Consumer Behavior: Buying, Having, and Being
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Solomon, Michael R.
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Research for Marketing Decisions
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Green, Paul E.
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Marketing: Theory, Evidence, Practice
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Byron Sharp
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Marketing Research: Measurement and Method
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Tull, Donald S.
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Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End (Routledge Advances in Management and Business Studies)
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Jim Bell
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Consumer Behavior
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Wilkie, William L.
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