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Delivering Quality Service
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Zeithaml, Valarie A.
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Branding Inside Out: Internal Branding in Theory and Practice
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Market Research: The Process, Data, and Methods Using Stata (Springer Texts in Business and Economics)
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Creating Powerful Brands
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Marketer's Toolkit: The 10 Strategies You Need to Succeed (Harvard Business Essentials)
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Brand Admiration: Building A Business People Love
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Kellogg on Marketing
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Grand Stand 6 Designing Stands for Trade Fairs and Events
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Say it with Presentations. How to Design and Deliver Successful Business Presentations (Research Report)
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Brand Society: How Brands Transform Management and Lifestyle
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Marketing Research: An applied approach
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Identity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling
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Conversational Capital: How to Create Stuff People Love to Talk about
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The Marketing Blueprint: Lessons to market & sell anything
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Edge Strategy: A New Mindset for Profitable Growth
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Hello, My Name Is Awesome: How to Create Brand Names That Stick
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Fundamentals of Marketing
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The Community Manager's Playbook: How to Build Brand Awareness and Customer Engagement
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Strategic Marketing Management, 8th Edition
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Alexander Chernev
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How to Kill a Unicorn: ...and build the bold ideas that make it to market, drive growth and transform industries
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Mark Payne
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Strategy from the Outside in: Profiting from Customer Value: How to Profit from Customer Value
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Day, George S.
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Brilliant Selling (Brilliant Business)
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Tom Bird
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60-Minute Brand Strategist: The Essential Brand Book for Marketing Professionals
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Idris Mootee
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Introduction to Sport Marketing: Second Edition (Sport Management)
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Smith, Aaron C. T.
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Outside Insight: Navigating a World Drowning in Data
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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Scott Bedbury
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On Competition (Harvard Business Review)
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Porter, Michael E.
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