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Building A Story Brand: Clarify Your Message So Customers Will Listen
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Donald Miller
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This is Marketing: You Can’t Be Seen Until You Learn To See
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Seth Godin
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22 Immutable Laws of Marketing
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Al Ries
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Hooked: How to Build Habit-Forming Products
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Nir Eyal
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Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
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Marty Neumeier
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Designing Brand Identity: An Essential Guide for the Whole Branding Team
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Alina Wheeler
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Traction: How Any Startup Can Achieve Explosive Customer Growth
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Gabriel Weinberg
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HBRs 10 Must Reads for New Managers (with bonus article How Managers Become Leaders by Michael D. Watkins) (HBRs 10 Must Reads)
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Harvard Business Review
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Value Proposition Design: How to Create Products and Services Customers Want (Strategyzer)
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Alexander Osterwalder
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Scientific Advertising: 21 advertising, headline and copywriting techniques
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Hopkins, Claude C.
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
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Ryan Holiday
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How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
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Jenni Romaniuk
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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
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Moore, Geoffrey A.
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Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
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Morgan Brown
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Contagious: Why Things Catch On
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Jonah Berger
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Small Data: The Tiny Clues That Uncover Huge Trends: New York Times Bestseller
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Martin Lindstrom
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The Goal: A Process of Ongoing Improvement
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Goldratt, Eliyahu M.
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Marketing Warfare
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Al Ries
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How Brands Grow: What Marketers Don't Know
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Byron Sharp
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The Effortless Experience: Conquering the New Battleground for Customer Loyalty
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Matthew Dixon
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The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
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Matthew Dixon
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How Cool Brands Stay Hot: Branding to Generation Y and Z
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Bergh, Joeri van den
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
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Eric Siegel
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How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services
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Tom McMakin
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The Boron Letters
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Halbert, Gary C.
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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authen ticity Is the Best Marketing of All
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Seth Godin
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Monetizing Innovation: How Smart Companies Design the Product Around the Price
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Madhavan Ramanujam
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Life's A Pitch: What the World's Best Sales People Can Teach Us All
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Broughton, Philip Delves
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How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
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Ray Edwards
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