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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
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Jean-Noël Kapferer
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Word of Mouth Marketing: How Smart Companies Get People Talking
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The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper
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Toby Desforges
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Customers the Day After Tomorrow: How to Attract Customers in a World of AI, Bots and Automation
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Steven Van Belleghem
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Marketing Metaphoria: What Deep Metaphors Reveal about the Minds of Consumers: What Seven Deep Metaphors Reveal About the Minds of Consumers
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Gerald Zaltman
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Questions are the Answers: How to Get to Yes in Network Marketing
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Allan Pease
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Kotler On Marketing
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Philip Kotler
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Marketing: An Introduction
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Gary Armstrong
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Global Marketing and Advertising: Understanding Cultural Paradoxes
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De Mooij, Marieke K.
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Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power
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D'Aveni, Richard Anthony
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The Contagious Commandments: Ten Steps to Brand Bravery
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China CEO: Voices of Experience from 20 International Business Leaders
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Fernandez, Juan Antonio
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Understanding Bitcoin: Cryptography, Engineering and Economics (Wiley Finance Series, Band 1)
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Pedro Franco
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Craft a Home
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gestalten
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Born to Buy: A Groundbreaking Exposé of a Marketing Culture That Makes Children "Believe They Are What They Own." (USA Today): The Commercialised Child and the New Consumer Culture
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Schor, Juliet B.
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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Quintessence Series)
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Philip Kotler
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Entrepreneur's Guide To The Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value
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Jeremiah Gardner
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Marketing Communications: Interactivity, Communities and Content (Expo)
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User Experience Is Brand Experience: The Psychology Behind Successful Digital Products and Services (Management for Professionals)
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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
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McGrath, Rita Gunther
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Whiteboard Selling: Empowering Sales Through Visuals
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Corey Sommers
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Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales
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Matthew Paulson
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Trend Forecasters Handbook
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Raymond Martin
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Marketing Research: An Applied Orientation
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Malhotra, Naresh K.
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Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth
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T. Calkins
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
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Simon Kingsnorth
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