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The Art of Choosing
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Sheena Iyengar
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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness (P.S.)
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Virginia Postrel
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Dragnet Nation
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Julia Angwin
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Dan Ariely
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Stuffocation: Living More With Less
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James Wallman
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Nation of Rebels: Why Counterculture Became Consumer Culture
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Joseph Heath
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
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Clotaire Rapaille
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The Coffee Paradox: Global Markets, Commodity Trade and the Elusive Promise of Development
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Stefano Ponte
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Spent: Sex, Evolution, and Consumer Behavior
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Geoffrey Miller
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You May Also Like: Taste in an Age of Endless Choice
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Tom Vanderbilt
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The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results
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Bob Nease
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Secrets of Successful Sales
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Alison Edgar
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Anatomy of a Trend
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Henrik Vejlgaard
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The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
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Robert Wachter
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Cheap: The High Cost of Discount Culture
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Shell, Ellen Ruppel
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Buying In: What We Buy and Who We Are
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Rob Walker
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The Renaissance Society: How the Shift from Dream Society to the Age of Individual Control Will Change the Way You Do Business
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Rolf Jensen
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Inside the Mind of the Shopper: The Science of Retailing
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Herb Sorenson
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
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Martin Lindstrom
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy
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Paco Underhill
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Why We Buy: The Science Of Shopping
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Paco Underhill
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The Wallet Allocation Rule: Winning the Battle for Share
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Keiningham, Timothy L.
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Revealing the Invisible: How Our Hidden Behaviors Are Becoming the Most Valuable Commodity of the 21st Century
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Thomas Koulopoulos
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A History of Everyday Things: The Birth of Consumption in France, 1600-1800
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Roche
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
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Pamela Danziger
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Penetration. the New Battle for Mind Space and Shelf Space
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Corstjens, Marcel L
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It Takes a Tribe: Building the Tough Mudder Movement
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Will Dean
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing [With CDROM]
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Bryan Eisenberg
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Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
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Bell, David R.
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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image
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Alex Simonson
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