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The Portable MBA in Marketing (Portable MBA Series)
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Alexander Hiam
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Advertising 2.0: Social Media Marketing in a Web 2.0 World
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Tuten, Tracy L.
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Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage
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Neil Rackham
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Marketing Across Cultures
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Jean-Claude Usunier
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Marketing Management: Analysis, Planning, Implementation, and Control (The Prentice-Hall Series in Marketing)
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Philip Kotler
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Advertising: A Very Short Introduction (Very Short Introductions)
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Winston Fletcher
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Creating Breakthrough Products: Innovation from Product Planning to Program Approval (Financial Times (Prentice Hall))
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Jonathan Cagan
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Key Accounts Are Different: Sales Solutions for Key Account Managers: Solution Selling for Key Account Managers (Pitman Marketing)
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Ken Langdon
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What's a Saatchi...and how come we have two of them?
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Thomas Jordan
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For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations
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Ronn Torossian
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Brand Leadership: Building Assets In an Information Economy
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Aaker, David A.
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Advertising Worldwide: Advertising Conditions in Selected Countries
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Ingomar Kloss
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Fashion Icon: The Power and Influence of Graphic Design
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Mike Toth
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Total Access: Giving Customers What They Want in an Anytime, Anywhere World
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Regis McKenna
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Brandjam: Humanizing Brands Through Emotional Design
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Marc Gobe
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What a Character!: 20th Century American Advertising Icons
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Warren Dotz
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Secrets of Word-of-mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
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George Silverman
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Successful Self-Promotion for Photographers: Expose Yourself Properly
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Elyse Weissberg
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Le guide ultime de la publicité Facebook
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Conseils Marketing
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Guerrilla Advertising 2: More Unconventional Brand Communications
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Gavin Lucas
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Advertising and Promotion: An Integrated Marketing Communications Perspective (McGraw-Hill/Irwin Series in Marketing)
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Belch, George E.
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Value-Based Marketing for Bottom-Line Success. 5 Steps to Creating Customer Value
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DeBonis, J. N.
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Marketing Management for Nonprofit Organizations
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Adrian Sargeant
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Unleashing the Power of Digital Signage
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Keith Kelsen
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The Milk Mustache Book: A Behind-The-Scenes Look at America's Favorite Advertising Campaign
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Jay Schulberg
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Small Business Marketing For Dummies (For Dummies (Lifestyles Paperback))
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Schenck, Barbara Findlay
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Author 101 Bestselling Book Publicity: The Insider's Guide to Promoting Your Book-and Yourself
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Rick Frishman
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You May Also Like: Taste in an Age of Endless Choice (Sortiert, nicht auswählbar)
from
Tom Vanderbilt
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Kellogg on Marketing: The Kellogg Marketing Faculty Northwestern University
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Dawn Iacobucci
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International Marketing: Consuming Globally, Thinking Locally
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Andrew McAuley
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