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How to Survive in the Jungle of Enterprise Architecture Frameworks: Creating or Choosing an Enterprise Architecture Framework
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Jaap Schekkerman
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Brand Admiration: Building A Business People Love
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Park, C. Whan
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Global Marketing and Advertising: Understanding Cultural Paradoxes
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De Mooij, Marieke K.
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Selling to Vito (the Very Important Top Officer)
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Anthony Parinello
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Power Base Selling: Secrets of an Ivy League Street Fighter
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Jim Holden
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Brand Now: How to Stand Out in a Crowded, Distracted World
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Nick Westergaard
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The Manager's Guide to Distribution Channels
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Linda Gorchels
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The Levitan Pitch. Buy This Book. Win More Pitches.
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Levitan, Mr. Peter
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Unlabel: Selling You Without Selling Out
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Marc Ecko
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Luxury Brand Management: A World of Privilege
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Michel Chevalier
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Brand Leadership: Building Assets In an Information Economy
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Aaker, David A.
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Wally Olins On Brand
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Wally Olins
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The Psychology of Advertising
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Fennis, Bob M.
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Twist: How Fresh Perspectives Build Breakthrough Brands
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Julie Cottineau
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The LinkedIn Playbook: Contacts to Customers. Engage. Connect. Convert.
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Adam Houlahan
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How to Plan Advertising
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Alan Cooper
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The Lovemarks Effect: Mystery, Sensuality and Intimacy at Work
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Kevin Roberts
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century: How to Create the World's Best Print for Brands in the 21st Century
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Jim Aitchison
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Instant Leads: Create a Steady Stream of Customers and Keep Your Business Growing (Instant Success)
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Sugars, Bradley J.
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Close the Deal: Smart Moves for Selling: 120 Checklists to Help You Close the Very Best Deal
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Sam Deep
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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
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Martin Lindstrom
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BRAND sense: Sensory Secrets Behind the Stuff We Buy: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound
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Martin Lindstrom
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FASHION 2.0: Blogging Your Way To The Front Row.: The insider's guide to turning your fashion blog into a profitable business and launching a new career.: 1
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Yuli Ziv
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Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World
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Nick Burcher
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Beyond Advertising: Creating Value Through All Customer Touchpoints
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Yoram Wind
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Recommended: How to Sell Through Networking and Referrals (Financial Times)
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Andy Lopata
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Native Advertising: The Essential Guide
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Dale Lovell
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Lovemarks: The Future Beyond Brands
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Kevin Roberts
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Grand Stand 4: Design for Trade Fair Stands
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Carmel McNamara
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Show Sold Separately: Promos, Spoilers, and Other Media Paratexts
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Jonathan Gray
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